Special Delivery - Shipping Packages to Your Event

 

Many of my clients want their retractable banners, brochures and even CDs sent directly to the hotel where they will speak or host an event. And because I give the shipping information to my vendor before an item is printed, I have to make sure all information is correct when placing an order.

Each hotel has a specific way to address packages to be received by a guest; Be sure to ask how and also find out if your hotel charges for receiving your deliveries. One client discovered it would cost less to pay an airline baggage fee than to have the hotel accept the delivery. Isn't that nuts?

And here's a real horror story. I shipped a box of materials to a posh hotel for a client of mine. Upon checking in at the hotel, she asks for her package. The staff looks - no package. She asks them to look again and several minutes later, they came back with empty hands. My client is FRANTIC and calls me wanting to know where her package was!

I look at the tracking information and sure enough, it had arrived to the hotel a day or two before her arrival. The timing wasn't the issue, though, it was that her name wasn't on the reservation because she was rooming with someone else. And since the hotel staff couldn't find an owner for the box, they had placed it in the postal room to be sent back!! It must have been her lucky day, because the next day a staff member delivered her package to her after spending all night looking for it. Whew!!

Hopefully these stories can help you avoid a panic attack when shipping your items!

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Alicia White is a valuable resource for coaches, speakers, consultatns and business owners who want to look like the xpert they are. With over 20 years of experience, Alicia offers solid branding strategy and professional, on-target marketing materials that make a lasting impression. Clients love her graphic design skills and also get peace of mind and direction after a single strategy consultation.

As founder of Back of the Room Productions™, Alicia is a speaker and an international best selling author. She is a two-time award recipient of the Texas Intercollegiate Press Association, has been nominated for several business awards and serves as a Partnering Director of the Public Speakers Association.

Learn more about her by signing up for her valuable tips on public speaking here!

These Tabletop Retractable Banners ROCK!

I'm loving my new tabletop banner!!!

My vendor got in these new tabletop banners. I HAD to get one!! At 18" long and 4" wide, these are so easy to carry. The graphic size is 15" x 31" Want one with your branding? Contact me at www.backoftheroomproductions.com



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Alicia White is a valuable resource for coaches, speakers, consultatns and business owners who want to look like the xpert they are. With over 20 years of experience, Alicia offers solid branding strategy and professional, on-target marketing materials that make a lasting impression. Clients love her graphic design skills and also get peace of mind and direction after a single strategy consultation.

As founder of Back of the Room Productions™, Alicia is a speaker and an international best selling author. She is a two-time award recipient of the Texas Intercollegiate Press Association, has been nominated for several business awards and serves as a Partnering Director of the Public Speakers Association.

Learn more about her by signing up for her valuable tips on public speaking here!

Get Paid Even if it’s a No Fee Gig!

These days, it is getting tough to find highly paid speaking engagements and more often than not, speakers are being asked to speak for no fee. As much as I would like to receive a speaker fee every time I speak, I know that is just not the case these days. That's why I say "YES" to "no fee" engagements as long as I know that speaking will benefit my success in some way. Here are some of requests I ask of the event host or meeting planner:

-           Provide me with back of the room (BOR) presence to sell products and generate leads

-           purchase my products or books in advance and gift them to the audience

-           introduce me to other organizations that would have my as a speaker

-           introduce me to key people that could use my services

-           provide an attendee list with contact information for my use

-           hold a drawing to give away a product/service

-           get a copy of any video or photographs taken of me at the event for my use

Create your own list of requests to leverage your time at the event, not just on stage. There are other strategies to help you get compensated for your expertise and time. 

To help you, I am giving away a FREE CHECKLIST on QUALIFYING YOUR EVENT. It's yours for just signing up in the box on the right on my website: http://www.backoftheroomproductions.com

If you aren't familiar with back of the room marketing or sales; or maybe what you're doing isn't working, let's talk about that. In my 15 minute free consultation, ask your most challenging question and I'll give you a ready-to-use strategy and help you define your next step. Schedule your phone call here: www.borp.acuityscheduling.com

Alicia White, Founder and Creative Director of Back of the Room Productions™, helps speakers, coaches, consultants, and business owners give their message legs long after they leave the stage through professional branding and powerful products. From speaker sheets to back of the room products, clients receive high-level graphic design and expert branding strategy that leads them to business and speaking success!

Sign up for valuable email tips on public speaking! http://backoftheroomproductions.com/email/

Who are You Competing With

When I began Back of the Room Productions, I did a ton of research to see if there was anyone else in this world who offered graphic design and information products to speakers specifically for the back of the room. I could not find a single individual or company. There were companies who did printing and fulfillment for speakers but they did not offer brand positioning or packages of products in the way that I did.

I launched the Speaker Briefcase, a product package of Back of the Room Productions, in March 2011 in Las Vegas at a networking event. Everyone I met was excited about my products and packages and said it was a brilliant idea. As I began promoting, people who are legends in the industry took notice and started contacting me out of the blue telling me what a brilliant, fabulous, amazing business I had. 

I couldn't believe that this business concept wasn't already in existence, and apparently it was not. It was then I realized - I was a category creator and I had no competition! This was a new concept for me.

For years, I had been one of hundreds of thousands of graphic designers, competing for business. It seemed every time I tried to land a client, there were ten other designers vying for the same client. At that time I attended a network lunch in Dallas were another graphic designer was attending. I worried about how this guy and I were going to compete for business in this group of 30 or so people. The thought of it caused me great angst.  Then one day, this designer, John Simonetta, taught me a valuable lesson. Instead of competing together, we could actually work together. He had strengths that complimented my weakness and I had strengths that complimented his weakness. This was a new concept to me and I latched on!

We worked together as a team on many projects over the years. I was fortunate to have met him because he taught me so much. John showed me that there was enough business out there for every designer. There really was no need to view each other as competition because if you missed out on one opportunity another one would open up. He also said that not every prospect is a good fit - if personalities don't mesh or you can't deliver a style they want, then you don't want that job any way. It would create more work and headache than it is worth.

It is so easy to fall into the trap of worrying about the competition. For us to be successful we need more clients, to get more clients we need to be better than our competition. Getting upset or anxious because someone is sharing your territory or moving into (which causes me anxiety to this day - though brief) is normal. To lessen these feelings, try looking at it this way: measure yourself against the competition and find ways to improve your business plan and processes. Don't think of it as needing to be better than someone else, instead think of it as being a better you or building a better product or service.

Competition will always be there and there is such a thing as healthy competition. When you recognize it, find ways to improve your customer relations or a process. Find a niche and commit to it. Focus on the fact that you are providing others with value and BELIEVE that YOU provide the very BEST!

Are you not getting the results or attention you think you deserve? Then let's get on a phone call and decide if a redesign of your branding or an action plan is needed to start getting prospects your way!
www.borp.acuityscheduling.com
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Alicia White is a valuable resource for speakers, coaches, trainers and business experts who need solid branding strategy and professional, on-target marketing materials that make a lasting impression. With over 20 years of experience, Alicia has served in graphic design, marketing, and public relation roles for both the corporate and non-profit worlds.

Alicia is the Founder and Creative Director of Back of the Room Productions™ and an international best selling author. She is a two-time award recipient of the Texas Intercollegiate Press Association and Partnering Director of the Public Speakers Association.

Sign up for valuable tips on public speaking!

Tonya Hofmann provides a Testimonial on Alicia White as a Valuable Speaker

Hey! I'm a speaker!! 

Did you know that besides providing clients with stunning branding and marketing materials that I also share my value on stage?

If not, check out what Tonya Hofmann, founder of Public Speakers Association, had to say about my time on her stage at the Annual Public Speakers Conference in San Antonio, TX 2015.

And check out my speaker website: http://aliciawhite911.com for more information on the topics and presentations I can deliver to YOUR audience!
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Speaking on topics such as branding, product creation, Speaker One Sheets, and marketing at the back of the room, Alicia White delivers content specifically for coaches, consultatnts, authors, business owners and corporate trainers who want to grow their business through public speaking. Known as the Nation's First Back of the Room Speaker Branding & Product Provider, she is also a valuable resource for speakers.

Alicia is also a fabulous branding strategist and graphic design expert providing professionally designed marketing materials and branding foundation to her clients. Clients love her work, so check out: www.speakersheets.com or www.backoftheroomproductions.com for more information.

Sign up for valuable tips on public speaking!