tag:blogger.com,1999:blog-72117333148735302772024-03-14T05:51:21.011-05:00Alicia's Advice for Speaking SuccessSharing stories and tips to help public speakers and business experts find speaking success!AliciaWhite911http://www.blogger.com/profile/12475083428753067347noreply@blogger.comBlogger45125tag:blogger.com,1999:blog-7211733314873530277.post-74205314744012649492018-01-25T13:23:00.000-06:002018-01-25T14:01:42.666-06:00Can You Hear Me?<span style="font-family: "trebuchet ms" , sans-serif;">When speaking at a conference or event where audio equipment is used, please... do us all a favor... when you get on stage don’t ask:</span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span>
<br />
<div style="text-align: center;">
<span style="color: indigo;"><em><span style="font-family: sans-serif;"><span style="font-family: "trebuchet ms" , sans-serif; font-size: 32px;"><strong>“Can you hear me?” </strong></span></span></em></span></div>
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span>
<span style="font-family: "trebuchet ms" , sans-serif;">If the speaker before you used the microphone and it worked, chances are pretty good that the equipment is still working and the audience can hear you. And typically the audio team will ensure it's working before you even get on stage.</span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span>
<span style="font-family: "trebuchet ms" , sans-serif;">I watched an experienced speaker ask this question before she even started her presentation. It’s not a very compelling opening to your talk, is it? </span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><u><strong><br /></strong></u></span>
<br />
<div style="text-align: center;">
<span style="color: purple; font-family: "trebuchet ms" , sans-serif; font-size: large;"><strong>The first words out of your mouth should make an impact!</strong></span></div>
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span>
<span style="font-family: "trebuchet ms" , sans-serif;">Besides, if the microphone isn’t working, the staff or emcee will come running over to help you. And you can start over. In fact, you want to start over so that everyone can hear your compelling introduction to your presentation.</span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span>
<span style="background-color: white; font-family: "Trebuchet MS", "Lucida Grande", "Lucida Sans Unicode", "Lucida Sans", Tahoma, sans-serif;">At the same conference, I was given THREE different microphones because the first two kept cutting out on me. Though I wasn't thrilled about the fact some of my words weren't broadcast around the room, I didn't want the problem of a microphone to distract from the value I was delivering so I ignored the problem and kept speaking. I kept my cool. In fact, as the audio team was switching the lavalier mic to a handheld, I created a moment of laughter in the audience when I asked them to avert their eyes as they worked to get the cable and earpiece out from under my shirt!</span><br />
<br />
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg7kldpsh3wf5ioqamNFg1r-8uSdfU4INuzt_oPEkqmexTZL7x4jjmukAEs4FGVAi2MnR80yklIASWR5MyziDHT3Yg0KpG42QPItoX3cqs522TMXEDoqRseluSdaH_IXrH13Pv1VjAGfYI/s1600/two+microphones.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: "trebuchet ms" , sans-serif;"><img border="0" data-original-height="465" data-original-width="1024" height="181" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg7kldpsh3wf5ioqamNFg1r-8uSdfU4INuzt_oPEkqmexTZL7x4jjmukAEs4FGVAi2MnR80yklIASWR5MyziDHT3Yg0KpG42QPItoX3cqs522TMXEDoqRseluSdaH_IXrH13Pv1VjAGfYI/s400/two+microphones.jpg" width="400" /></span></a></div>
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span>
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span>
<span style="font-family: "trebuchet ms" , sans-serif;">The speaker I mentioned earlier did not keep her cool. Each time the microphone cut out, she would point it out to the audience. She repeated words, adjusted the microphone, and huffed and puffed. It was such a distraction to her message. I understand she was frustrated but she did a huge disservice to herself as a speaker and leader.</span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span>
<span style="font-family: "trebuchet ms" , sans-serif;">Please don't get frustrated on stage if equipment fails you; just keep speaking, ignoring the awkward drop in volume and try your best to avoid repeating yourself.</span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span>
<span style="font-family: "trebuchet ms" , sans-serif;">I felt pretty good about the delivery of my presentation, however, it taught me a very important lesson: bring my own microphone!</span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span>
<span style="font-family: "trebuchet ms" , sans-serif;">As I watched another speaker present after me, I noticed he didn’t have ANY issues with the microphone. The audio was consistent and there were no drops. I later learned that he used his own microphone. He brings it with him wherever he goes.</span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span>
<span style="font-family: "trebuchet ms" , sans-serif;">That’s a valuable lesson right there. From now on, I’m bringing my own microphone!</span><br />
<br />
<a href="http://backoftheroomproductions.com/email/" style="font-family: Trebuchet MS, sans-serif; font-size: 18px;" target="_blank">Would you like to receive useful speaking tips every month? Sign up here!</a>
<br />
<br />
<div style="text-align: center;">
<span style="color: #cccccc;">___________________________________________________________________</span></div>
<br />
<div style="font-family: Trebuchet MS, sans-serif;">
<img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh2ZyS2FFySaW3vYyfPzwygjy4TFbREoOCfXZjVpsX_oIErWU5lUoPzM3Kiqeg_S_ijGn6CwbuqDrRraIi1Jv5ImSOTCq5Ie015QsxBfwroNZmjqfyAfuRsIxXRJAkNczpBOqicq127G3c/s1600/_Alicia-White-headshot-small-with-title.jpg" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;" width="224" /><span style="font-family: "trebuchet ms" , "lucida grande" , "lucida sans unicode" , "lucida sans" , "tahoma" , sans-serif;">Successful speaking starts with effective strategy and consistent branding. After working with me, you will walk away with clarity and direction, ready to start your next project in branding and speaking. Along with effective strategies and tools to grow your business with speaking, I can instantly elevate your expertise through consistent branding and powerful products. </span><br />
<br />
<a data-cke-saved-href="https://borp.acuityscheduling.com/schedule.php" href="https://borp.acuityscheduling.com/schedule.php" style="font-family: "trebuchet ms", "lucida grande", "lucida sans unicode", "lucida sans", tahoma, sans-serif;" target="_blank">Click here to schedule a phone call</a><span style="font-family: "trebuchet ms" , "lucida grande" , "lucida sans unicode" , "lucida sans" , "tahoma" , sans-serif;"> if:</span><br />
<span style="font-family: "trebuchet ms" , "lucida grande" , "lucida sans unicode" , "lucida sans" , "tahoma" , sans-serif;">- you're ready to speak but don't know where to begin</span><br />
<span style="font-family: "trebuchet ms" , "lucida grande" , "lucida sans unicode" , "lucida sans" , "tahoma" , sans-serif;">- you want to know how to generate leads and revenue when you speak</span><br />
<span style="font-family: "trebuchet ms" , "lucida grande" , "lucida sans unicode" , "lucida sans" , "tahoma" , sans-serif;">- you want your branding to make an impact and convey trust</span><br />
<span style="font-family: "trebuchet ms" , "lucida grande" , "lucida sans unicode" , "lucida sans" , "tahoma" , sans-serif;">- you don't feel like your visual branding shows you as the expert you are</span><br />
<br />
<span style="font-family: "trebuchet ms" , "lucida grande" , "lucida sans unicode" , "lucida sans" , "tahoma" , sans-serif;"><a href="http://backoftheroomproductions.com/" style="font-family: "trebuchet ms", sans-serif;" target="_blank"><b>Visit my website to see learn more and get results you'll love!</b></a></span><br />
<br />
<br />
<div style="text-align: center;">
<span style="font-family: "trebuchet ms" , "lucida grande" , "lucida sans unicode" , "lucida sans" , "tahoma" , sans-serif;"><span style="color: navy;"><span style="font-size: 18px;"><b>The Successful Speaker's Handbook: Tools, Strategies & Ideas to Elevate Your Expertise as a Speaker by Alicia White</b></span></span></span></div>
<div>
<br />
<img align="center" data-cke-saved-src="https://gallery.mailchimp.com/2fa14bee41add25411ed7843e/images/30f8109c-9e47-47ae-917c-76a1df6b980e.jpg" data-file-id="2038077" height="300" src="https://gallery.mailchimp.com/2fa14bee41add25411ed7843e/images/30f8109c-9e47-47ae-917c-76a1df6b980e.jpg" style="border: 0px #4caad8; height: 300px; margin: 0px; width: 600px;" width="600" /><br />
<br />
<span style="font-family: "trebuchet ms" , "lucida grande" , "lucida sans unicode" , "lucida sans" , "tahoma" , sans-serif;">You're gonna want this book if you plan to use speaking to grow your business. It is chock full of detailed strategies and has been endorsed by not only Tom Ziglar, CEO of Ziglar Inc., but other industry leaders such as Gail Watson of Women Speakers Association, Tonya Hofmann of Public Speakers Association and Caterina Rando of Thriving Women in Business Magazine! <strong>Get your copy on Amazon. <a href="http://bit.ly/speakertools" target="_blank">Click here to get there now</a>!</strong></span><br />
<span style="font-family: "trebuchet ms" , "lucida grande" , "lucida sans unicode" , "lucida sans" , "tahoma" , sans-serif;"><strong><br /></strong></span></div>
</div>
<div style="font-family: Trebuchet MS, sans-serif;">
<br />
<br />
<a href="http://www.aliciawhite911.com/" target="_blank">Book Alicia to speak at your event. Click here to discover the value Alicia delivers!</a></div>
AliciaWhite911http://www.blogger.com/profile/12475083428753067347noreply@blogger.com0tag:blogger.com,1999:blog-7211733314873530277.post-46314917942116317902016-09-15T12:00:00.001-05:002016-09-19T13:00:14.142-05:00Special Delivery - Shipping Packages to Your Event<br />
<div style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;">
<img src="https://gallery.mailchimp.com/2fa14bee41add25411ed7843e/images/8187569a-37fb-416a-a84a-47f6443cf0ab.jpg" /> </div>
<br />
Many of my clients want their retractable banners, brochures and even CDs sent directly to the hotel where they will speak or host an event. And because I give the shipping information to my vendor before an item is printed, I have to make sure all information is correct when placing an order.<br /><br />Each hotel has a specific way to address packages to be received by a guest; Be sure to ask how and also find out if your hotel charges for receiving your deliveries. One client discovered it would cost less to pay an airline baggage fee than to have the hotel accept the delivery. Isn't that nuts?<br />
<br />And here's a real horror story. I shipped a box of materials to a posh hotel for a client of mine. Upon checking in at the hotel, she asks for her package. The staff looks - no package. She asks them to look again and several minutes later, they came back with empty hands. My client is FRANTIC and calls me wanting to know where her package was!<br />
<br />
I look at the tracking information and sure enough, it had arrived to the hotel a day or two before her arrival. The timing wasn't the issue, though, it was that her name wasn't on the reservation because she was rooming with someone else. And since the hotel staff couldn't find an owner for the box, they had placed it in the postal room to be sent back!! It must have been her lucky day, because the next day a staff member delivered her package to her after spending all night looking for it. Whew!!<br /><br />Hopefully these stories can help you avoid a panic attack when shipping your items!<br />
<br />
----------------------------------<br />
<img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh2ZyS2FFySaW3vYyfPzwygjy4TFbREoOCfXZjVpsX_oIErWU5lUoPzM3Kiqeg_S_ijGn6CwbuqDrRraIi1Jv5ImSOTCq5Ie015QsxBfwroNZmjqfyAfuRsIxXRJAkNczpBOqicq127G3c/s1600/_Alicia-White-headshot-small-with-title.jpg" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;" width="224" />Alicia White is a valuable resource for coaches, speakers, consultatns and business owners who want to look like the xpert they are. With over 20 years of experience, Alicia offers solid branding strategy and professional, on-target marketing materials that make a lasting impression. Clients love her graphic design skills and also get peace of mind and direction after a single strategy consultation.<br />
<br />
As founder of<a href="http://backoftheroomproductions.com/" target="_blank"> Back of the Room Productions™</a>, Alicia is a speaker and an international best selling author. She is a two-time award recipient of the Texas Intercollegiate Press Association, has been nominated for several business awards and serves as a Partnering Director of the Public Speakers Association.<br />
<br />
<a href="http://backoftheroomproductions.com/email/" target="_blank">Learn more about her by signing up for her valuable tips on public speaking here!</a><br />
AliciaWhite911http://www.blogger.com/profile/12475083428753067347noreply@blogger.com0tag:blogger.com,1999:blog-7211733314873530277.post-28991732778687158872016-06-23T09:21:00.000-05:002016-09-19T13:10:36.697-05:00Taking Time Off from Your Business Can be Scary<div style="color: #1d2129; font-family: 'San Francisco', -apple-system, BlinkMacSystemFont, '.SFNSText-Regular', sans-serif; font-size: 14px; letter-spacing: -0.23999999463558197px; margin-bottom: 6px;">
Howdy, y'all! I took a month off from work - yikes! How scary is that? But I NEEDED it! My business has grown like crazy over the year which led to weeks of neglecting my body, my family, and life's pleasures like going out with friends, serving the community, bird watching, etc.</div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiNowxZm76WfUvK46Eegq_gPOI-ZWdHEgIe_s4UQNXl8Wch4roaMKOrNsK9VE2-A5_1bLuF-S6sJf8Ms356RrrL0M65uGibvfobp_mXWdMBJPY5HvSX8PJlXtEP_GRylERmM9K1Fs5Mv98/s1600/160517+juvenile+bear.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiNowxZm76WfUvK46Eegq_gPOI-ZWdHEgIe_s4UQNXl8Wch4roaMKOrNsK9VE2-A5_1bLuF-S6sJf8Ms356RrrL0M65uGibvfobp_mXWdMBJPY5HvSX8PJlXtEP_GRylERmM9K1Fs5Mv98/s320/160517+juvenile+bear.jpg" width="253" /></a></div>
<div style="color: #1d2129; font-family: 'San Francisco', -apple-system, BlinkMacSystemFont, '.SFNSText-Regular', sans-serif; font-size: 14px; letter-spacing: -0.23999999463558197px; margin-bottom: 6px; margin-top: 6px;">
I timed the month off with our annual vacation to Yellowstone. (My husband and I have visited Yellowstone national park every spring since 2006, sometimes in the fall because of the magic and excitem<span class="text_exposed_show" style="display: inline; font-family: inherit;">ent it brings. Yellowstone is the reset button for my soul!) </span>Here is a photo of one a cute little black bear. You can see more at www.facebook.com/YellowstonePhotos</div>
<div class="text_exposed_show" style="color: #1d2129; display: inline; font-family: 'San Francisco', -apple-system, BlinkMacSystemFont, '.SFNSText-Regular', sans-serif; font-size: 14px; letter-spacing: -0.23999999463558197px;">
<div style="font-family: inherit; margin-bottom: 6px;">
But I really struggled with the thought of "not working" for a month. On past visits, we both served clients remotely after hours of photographing the spectacular wildlife in the park. On our trip last spring, it was a challenging 3 week working vacation. How do you balance 8-10 hours of photographing and then work on client projects 4-5 hours each day? You don't sleep - and that's not balance. I was exhausted from my most treasured vacation!! And the imbalance continued when I returned home. I have yet to go through all of my vacation photos from last spring... how crazy is that? The memories and sights and feelings of a place I hold dear and near to my heart, are sitting on a hard drive waiting to be rediscovered.</div>
<div style="font-family: inherit; margin-bottom: 6px; margin-top: 6px;">
I vowed to not do that to myself again. I decided to "take off from work" this spring even though the fear of losing clients/revenue loomed. But it was for my own well-being. I can't take care of my clients if I'm not well, right? </div>
<div style="font-family: inherit; margin-bottom: 6px; margin-top: 6px;">
"How did you go about doing that," you may ask. Initially I was not going to tell my clients I was "not working." My business coach suggested another way: tell them! Let your clients in on this part of your life. And I did; I included a short story and photo about a past visit too Yellowstone in my bi-weekly speaking tip email and shared I would be gone for a month.</div>
<div style="font-family: inherit; margin-bottom: 6px; margin-top: 6px;">
And guess what? My clients and community were HAPPY for me! They said "a well deserved vacation," "send pics," "can't wait to hear all about it." What a relief! I wasn't letting down my community, they were cheering me on!</div>
<div style="font-family: inherit; margin-bottom: 6px; margin-top: 6px;">
You deserve time away to take care of you - let your community know. They want you to succeed as much as you want them to. Be kind to yourself...</div>
<div style="font-family: inherit; margin-bottom: 6px; margin-top: 6px;">
----------------------------------</div>
</div>
<img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh2ZyS2FFySaW3vYyfPzwygjy4TFbREoOCfXZjVpsX_oIErWU5lUoPzM3Kiqeg_S_ijGn6CwbuqDrRraIi1Jv5ImSOTCq5Ie015QsxBfwroNZmjqfyAfuRsIxXRJAkNczpBOqicq127G3c/s1600/_Alicia-White-headshot-small-with-title.jpg" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;" width="224" />Alicia White is a valuable resource for coaches, speakers, consultatns and business owners who want to look like the xpert they are. With over 20 years of experience, Alicia offers solid branding strategy and professional, on-target marketing materials that make a lasting impression. Clients love her graphic design skills and also get peace of mind and direction after a single strategy consultation.<br />
<br />
As founder of<a href="http://backoftheroomproductions.com/" target="_blank"> Back of the Room Productions™</a>, Alicia is a speaker and an international best selling author. She is a two-time award recipient of the Texas Intercollegiate Press Association, has been nominated for several business awards and serves as a Partnering Director of the Public Speakers Association.<br />
<br />
<a href="http://backoftheroomproductions.com/email/" target="_blank">Learn more about her by signing up for her valuable tips on public speaking here!</a>AliciaWhite911http://www.blogger.com/profile/12475083428753067347noreply@blogger.com0tag:blogger.com,1999:blog-7211733314873530277.post-1309228526738322102016-03-30T11:28:00.000-05:002016-03-30T11:28:00.828-05:00These Tabletop Retractable Banners ROCK!<h3>
I'm loving my new tabletop banner!!!</h3>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiubFrHdNTaKNVbQXAKqR_Ad3eVWLskFiQb3JyhUPGEjQq1motlb3r5TMTl0fPEA_PRoGtEys9Au5QPnhDjMdO2iP948uEsNSm8kn89vkPB5XNsnB0rBpnPapxINH3xL_AetEVD2Cz2Bc0/s1600/IMG_4117.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiubFrHdNTaKNVbQXAKqR_Ad3eVWLskFiQb3JyhUPGEjQq1motlb3r5TMTl0fPEA_PRoGtEys9Au5QPnhDjMdO2iP948uEsNSm8kn89vkPB5XNsnB0rBpnPapxINH3xL_AetEVD2Cz2Bc0/s320/IMG_4117.jpg" width="240" /></a></div>
<br />
My vendor got in these new tabletop banners. I HAD to get one!! At 18"
long and 4" wide, these are so easy to carry. The graphic size is 15" x
31" Want one with your branding? Contact me at <span class="Object" id="OBJ_PREFIX_DWT762_com_zimbra_url"><span class="Object" id="OBJ_PREFIX_DWT764_com_zimbra_url"><a href="http://www.backoftheroomproductions.com/" target="_blank">www.backoftheroomproductions.com</a></span></span><br />
<br />
<br />
<br />
----------------------------------<br />
<img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh2ZyS2FFySaW3vYyfPzwygjy4TFbREoOCfXZjVpsX_oIErWU5lUoPzM3Kiqeg_S_ijGn6CwbuqDrRraIi1Jv5ImSOTCq5Ie015QsxBfwroNZmjqfyAfuRsIxXRJAkNczpBOqicq127G3c/s1600/_Alicia-White-headshot-small-with-title.jpg" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;" width="224" />Alicia White is a valuable resource for coaches, speakers, consultatns and business owners who want to look like the xpert they are. With over 20 years of experience, Alicia offers solid branding strategy and professional, on-target marketing materials that make a lasting impression. Clients love her graphic design skills and also get peace of mind and direction after a single strategy consultation.<br />
<br />
As founder of<a href="http://backoftheroomproductions.com/" target="_blank"> Back of the Room Productions™</a>, Alicia is a speaker and an international best selling author. She is a two-time award recipient of the Texas Intercollegiate Press Association, has been nominated for several business awards and serves as a Partnering Director of the Public Speakers Association.<br />
<br />
<a href="http://backoftheroomproductions.com/email/" target="_blank">Learn more about her by signing up for her valuable tips on public speaking here!</a>AliciaWhite911http://www.blogger.com/profile/12475083428753067347noreply@blogger.com0tag:blogger.com,1999:blog-7211733314873530277.post-26789323092386158512016-03-24T12:35:00.000-05:002016-03-24T12:35:05.784-05:00You're gonna wanna join me on the Women Speakers Association’s Virtual Round Table!<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhS-oX2UIM-7Z_79dekZRGB-Dh2ace8_O_pctnHiu6C6ZwzLgvhkDKjc9VzfMWHj_wynqApXB11kG7chjTW_nDRhSooVPoA0sClIYfx-SKmXCNWyy11yaKgIHDEjRO5HCzU3LqFBI4Wv0w/s1600/WSA.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="178" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhS-oX2UIM-7Z_79dekZRGB-Dh2ace8_O_pctnHiu6C6ZwzLgvhkDKjc9VzfMWHj_wynqApXB11kG7chjTW_nDRhSooVPoA0sClIYfx-SKmXCNWyy11yaKgIHDEjRO5HCzU3LqFBI4Wv0w/s320/WSA.png" width="320" /></a></div>
<br />
<br />
<!--[if gte mso 9]><xml>
<w:WordDocument>
<w:View>Normal</w:View>
<w:Zoom>0</w:Zoom>
<w:TrackMoves/>
<w:TrackFormatting/>
<w:PunctuationKerning/>
<w:ValidateAgainstSchemas/>
<w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid>
<w:IgnoreMixedContent>false</w:IgnoreMixedContent>
<w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText>
<w:DoNotPromoteQF/>
<w:LidThemeOther>EN-US</w:LidThemeOther>
<w:LidThemeAsian>X-NONE</w:LidThemeAsian>
<w:LidThemeComplexScript>X-NONE</w:LidThemeComplexScript>
<w:Compatibility>
<w:BreakWrappedTables/>
<w:SnapToGridInCell/>
<w:WrapTextWithPunct/>
<w:UseAsianBreakRules/>
<w:DontGrowAutofit/>
<w:SplitPgBreakAndParaMark/>
<w:EnableOpenTypeKerning/>
<w:DontFlipMirrorIndents/>
<w:OverrideTableStyleHps/>
</w:Compatibility>
<m:mathPr>
<m:mathFont m:val="Cambria Math"/>
<m:brkBin m:val="before"/>
<m:brkBinSub m:val="--"/>
<m:smallFrac m:val="off"/>
<m:dispDef/>
<m:lMargin m:val="0"/>
<m:rMargin m:val="0"/>
<m:defJc m:val="centerGroup"/>
<m:wrapIndent m:val="1440"/>
<m:intLim m:val="subSup"/>
<m:naryLim m:val="undOvr"/>
</m:mathPr></w:WordDocument>
</xml><![endif]--><!--[if gte mso 9]><xml>
<w:LatentStyles DefLockedState="false" DefUnhideWhenUsed="false"
DefSemiHidden="false" DefQFormat="false" DefPriority="99"
LatentStyleCount="371">
<w:LsdException Locked="false" Priority="0" QFormat="true" Name="Normal"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 1"/>
<w:LsdException Locked="false" Priority="9" SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="heading 2"/>
<w:LsdException Locked="false" Priority="9" SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="heading 3"/>
<w:LsdException Locked="false" Priority="9" SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="heading 4"/>
<w:LsdException Locked="false" Priority="9" SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="heading 5"/>
<w:LsdException Locked="false" Priority="9" SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="heading 6"/>
<w:LsdException Locked="false" Priority="9" SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="heading 7"/>
<w:LsdException Locked="false" Priority="9" SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="heading 8"/>
<w:LsdException Locked="false" Priority="9" SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="heading 9"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="index 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="index 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="index 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="index 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="index 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="index 6"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="index 7"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="index 8"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="index 9"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" Name="toc 1"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" Name="toc 2"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" Name="toc 3"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" Name="toc 4"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" Name="toc 5"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" Name="toc 6"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" Name="toc 7"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" Name="toc 8"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" Name="toc 9"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Normal Indent"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="footnote text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="annotation text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="header"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="footer"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="index heading"/>
<w:LsdException Locked="false" Priority="35" SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="caption"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="table of figures"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="envelope address"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="envelope return"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="footnote reference"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="annotation reference"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="line number"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="page number"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="endnote reference"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="endnote text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="table of authorities"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="macro"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="toa heading"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Bullet"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Number"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Bullet 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Bullet 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Bullet 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Bullet 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Number 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Number 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Number 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Number 5"/>
<w:LsdException Locked="false" Priority="10" QFormat="true" Name="Title"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Closing"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Signature"/>
<w:LsdException Locked="false" Priority="1" SemiHidden="true"
UnhideWhenUsed="true" Name="Default Paragraph Font"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text Indent"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Message Header"/>
<w:LsdException Locked="false" Priority="11" QFormat="true" Name="Subtitle"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Salutation"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Date"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text First Indent"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text First Indent 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Heading"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text Indent 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text Indent 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Block Text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Hyperlink"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="FollowedHyperlink"/>
<w:LsdException Locked="false" Priority="22" QFormat="true" Name="Strong"/>
<w:LsdException Locked="false" Priority="20" QFormat="true" Name="Emphasis"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Document Map"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Plain Text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="E-mail Signature"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Top of Form"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Bottom of Form"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Normal (Web)"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Acronym"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Address"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Cite"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Code"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Definition"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Keyboard"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Preformatted"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Sample"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Typewriter"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Variable"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Normal Table"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="annotation subject"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="No List"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 6"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 7"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 8"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 6"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 7"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 8"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Contemporary"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Elegant"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Professional"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Subtle 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Subtle 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Web 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Web 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Web 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Balloon Text"/>
<w:LsdException Locked="false" Priority="39" Name="Table Grid"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Theme"/>
<w:LsdException Locked="false" SemiHidden="true" Name="Placeholder Text"/>
<w:LsdException Locked="false" Priority="1" QFormat="true" Name="No Spacing"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading"/>
<w:LsdException Locked="false" Priority="61" Name="Light List"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 1"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 1"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 1"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 1"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 1"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 1"/>
<w:LsdException Locked="false" SemiHidden="true" Name="Revision"/>
<w:LsdException Locked="false" Priority="34" QFormat="true"
Name="List Paragraph"/>
<w:LsdException Locked="false" Priority="29" QFormat="true" Name="Quote"/>
<w:LsdException Locked="false" Priority="30" QFormat="true"
Name="Intense Quote"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 1"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 1"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 1"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 1"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 1"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 1"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 1"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 1"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 2"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 2"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 2"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 2"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 2"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 2"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 2"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 2"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 2"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 2"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 2"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 2"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 2"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 2"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 3"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 3"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 3"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 3"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 3"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 3"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 3"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 3"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 3"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 3"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 3"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 3"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 3"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 3"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 4"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 4"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 4"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 4"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 4"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 4"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 4"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 4"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 4"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 4"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 4"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 4"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 4"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 4"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 5"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 5"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 5"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 5"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 5"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 5"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 5"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 5"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 5"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 5"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 5"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 5"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 5"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 5"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 6"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 6"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 6"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 6"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 6"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 6"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 6"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 6"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 6"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 6"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 6"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 6"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 6"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 6"/>
<w:LsdException Locked="false" Priority="19" QFormat="true"
Name="Subtle Emphasis"/>
<w:LsdException Locked="false" Priority="21" QFormat="true"
Name="Intense Emphasis"/>
<w:LsdException Locked="false" Priority="31" QFormat="true"
Name="Subtle Reference"/>
<w:LsdException Locked="false" Priority="32" QFormat="true"
Name="Intense Reference"/>
<w:LsdException Locked="false" Priority="33" QFormat="true" Name="Book Title"/>
<w:LsdException Locked="false" Priority="37" SemiHidden="true"
UnhideWhenUsed="true" Name="Bibliography"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="TOC Heading"/>
<w:LsdException Locked="false" Priority="41" Name="Plain Table 1"/>
<w:LsdException Locked="false" Priority="42" Name="Plain Table 2"/>
<w:LsdException Locked="false" Priority="43" Name="Plain Table 3"/>
<w:LsdException Locked="false" Priority="44" Name="Plain Table 4"/>
<w:LsdException Locked="false" Priority="45" Name="Plain Table 5"/>
<w:LsdException Locked="false" Priority="40" Name="Grid Table Light"/>
<w:LsdException Locked="false" Priority="46" Name="Grid Table 1 Light"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark"/>
<w:LsdException Locked="false" Priority="51" Name="Grid Table 6 Colorful"/>
<w:LsdException Locked="false" Priority="52" Name="Grid Table 7 Colorful"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 1"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 1"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 1"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 1"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 1"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 2"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 2"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 2"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 2"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 2"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 3"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 3"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 3"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 3"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 3"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 4"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 4"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 4"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 4"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 4"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 4"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 4"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 5"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 5"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 5"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 5"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 5"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 5"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 5"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 6"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 6"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 6"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 6"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 6"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 6"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 6"/>
<w:LsdException Locked="false" Priority="46" Name="List Table 1 Light"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark"/>
<w:LsdException Locked="false" Priority="51" Name="List Table 6 Colorful"/>
<w:LsdException Locked="false" Priority="52" Name="List Table 7 Colorful"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 1"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 1"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 1"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 1"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 1"/>
<w:LsdException Locked="false" Priority="51"
Name="List Table 6 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="52"
Name="List Table 7 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 2"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 2"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 2"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 2"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 2"/>
<w:LsdException Locked="false" Priority="51"
Name="List Table 6 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="52"
Name="List Table 7 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 3"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 3"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 3"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 3"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 3"/>
<w:LsdException Locked="false" Priority="51"
Name="List Table 6 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="52"
Name="List Table 7 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 4"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 4"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 4"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 4"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 4"/>
<w:LsdException Locked="false" Priority="51"
Name="List Table 6 Colorful Accent 4"/>
<w:LsdException Locked="false" Priority="52"
Name="List Table 7 Colorful Accent 4"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 5"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 5"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 5"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 5"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 5"/>
<w:LsdException Locked="false" Priority="51"
Name="List Table 6 Colorful Accent 5"/>
<w:LsdException Locked="false" Priority="52"
Name="List Table 7 Colorful Accent 5"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 6"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 6"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 6"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 6"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 6"/>
<w:LsdException Locked="false" Priority="51"
Name="List Table 6 Colorful Accent 6"/>
<w:LsdException Locked="false" Priority="52"
Name="List Table 7 Colorful Accent 6"/>
</w:LatentStyles>
</xml><![endif]--><!--[if gte mso 10]>
<style>
/* Style Definitions */
table.MsoNormalTable
{mso-style-name:"Table Normal";
mso-tstyle-rowband-size:0;
mso-tstyle-colband-size:0;
mso-style-noshow:yes;
mso-style-priority:99;
mso-style-parent:"";
mso-padding-alt:0in 5.4pt 0in 5.4pt;
mso-para-margin-top:0in;
mso-para-margin-right:0in;
mso-para-margin-bottom:8.0pt;
mso-para-margin-left:0in;
line-height:107%;
mso-pagination:widow-orphan;
font-size:11.0pt;
font-family:"Calibri",sans-serif;
mso-ascii-font-family:Calibri;
mso-ascii-theme-font:minor-latin;
mso-hansi-font-family:Calibri;
mso-hansi-theme-font:minor-latin;}
</style>
<![endif]-->
<br />
<div class="MsoNormal">
<strong><span style="color: purple; font-family: "Calibri",sans-serif; font-size: 13.5pt; line-height: 107%; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-hansi-theme-font: minor-latin;">Need help with your Speaker Sheet? You're gonna wanna join me on
the</span></strong> <strong><span style="font-family: "Calibri",sans-serif; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-hansi-theme-font: minor-latin;">Women Speakers Association’s
Virtual Round Table</span></strong> as I present "Speaker Sheets that Get
You Booked: The Top 5 Must Have Elements." Date: <span class="object-hover"><span id="OBJ_PREFIX_DWT132_com_zimbra_date"><span id="OBJ_PREFIX_DWT109_com_zimbra_date">Wednesday, March 30</span></span></span><sup>th</sup>
at 6pm PST / 9pm EST Register Now and Join In! <span class="object"><span id="OBJ_PREFIX_DWT133_com_zimbra_url"><a href="http://backoftheroomproductions.us4.list-manage2.com/track/click?u=2fa14bee41add25411ed7843e&id=4d235122e6&e=9822c58b02" style="-ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; word-wrap: break-word;" target="_blank"><span id="OBJ_PREFIX_DWT110_com_zimbra_url"><span style="color: #4c2d7a;">https://zoom.us/webinar/register/6764de61fc08760ac5b9141539e44ee6</span></span></a></span></span><br />
<br />
Participants walk away with:<br />
- What a speaker sheet is and what it's not.<br />
- The top 5 elements people look for when booking speakers.<br />
- Strategy on positioning the must have elements.<br />
- Tips on how to create a speaker sheet.</div>
<br />
<br />
----------------------------------<br />
<img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh2ZyS2FFySaW3vYyfPzwygjy4TFbREoOCfXZjVpsX_oIErWU5lUoPzM3Kiqeg_S_ijGn6CwbuqDrRraIi1Jv5ImSOTCq5Ie015QsxBfwroNZmjqfyAfuRsIxXRJAkNczpBOqicq127G3c/s1600/_Alicia-White-headshot-small-with-title.jpg" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;" width="224" />Alicia White is a valuable resource for coaches, speakers, consultatns and business owners who want to look like the xpert they are. With over 20 years of experience, Alicia offers solid branding strategy and professional, on-target marketing materials that make a lasting impression. Clients love her graphic design skills and also get peace of mind and direction after a single strategy consultation.<br />
<br />
As founder of<a href="http://backoftheroomproductions.com/" target="_blank"> Back of the Room Productions™</a>, Alicia is a speaker and an international best selling author. She is a two-time award recipient of the Texas Intercollegiate Press Association, has been nominated for several business awards and serves as a Partnering Director of the Public Speakers Association.<br />
<br /><a href="http://backoftheroomproductions.com/email/" target="_blank">Learn more about her by signing up for her valuable tips on public speaking here!</a>AliciaWhite911http://www.blogger.com/profile/12475083428753067347noreply@blogger.com0tag:blogger.com,1999:blog-7211733314873530277.post-20278031175849229012016-03-24T10:35:00.000-05:002016-03-24T10:35:04.628-05:00Get Paid Even if it’s a No Fee Gig!<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJldDhdD6W-x5elKwm2AbrgVEVhBNg9Bjj418bt1Kse6ysVRf7fmMNKOtRTqgKCVnsM7IxWtYtyHG5QUK8rqLsrcicGXD2gTvYAQqIrSRRQDfItDg6WIUfShjg-RwjUDpIxWA2eFIYj-o/s1600/microphone-and-money.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="222" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJldDhdD6W-x5elKwm2AbrgVEVhBNg9Bjj418bt1Kse6ysVRf7fmMNKOtRTqgKCVnsM7IxWtYtyHG5QUK8rqLsrcicGXD2gTvYAQqIrSRRQDfItDg6WIUfShjg-RwjUDpIxWA2eFIYj-o/s320/microphone-and-money.jpg" width="320" /></a></div>
These days, it is getting tough to find highly paid speaking
engagements and more often than not, speakers are being asked to speak for no
fee. As much as I would like to receive a speaker fee every time I speak, I
know that is just not the case these days. That's why I say "YES" to
"no fee" engagements as long as I know that speaking will benefit my
success in some way. Here are some of requests I ask of the event host or
meeting planner:<br />
<div class="MsoNormal">
<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoListParagraphCxSpFirst" style="margin-left: 43.0pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -25.0pt;">
<!--[if !supportLists]--><span style="mso-ascii-font-family: Cambria; mso-bidi-font-family: Cambria; mso-fareast-font-family: Cambria; mso-hansi-font-family: Cambria;"><span style="mso-list: Ignore;">-<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]-->Provide me with back of the room (BOR) presence to
sell products and generate leads<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 43.0pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -25.0pt;">
<!--[if !supportLists]--><span style="mso-ascii-font-family: Cambria; mso-bidi-font-family: Cambria; mso-fareast-font-family: Cambria; mso-hansi-font-family: Cambria;"><span style="mso-list: Ignore;">-<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]-->purchase my products or books in advance and
gift them to the audience<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 43.0pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -25.0pt;">
<!--[if !supportLists]--><span style="mso-ascii-font-family: Cambria; mso-bidi-font-family: Cambria; mso-fareast-font-family: Cambria; mso-hansi-font-family: Cambria;"><span style="mso-list: Ignore;">-<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]-->introduce me to other organizations that would
have my as a speaker<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 43.0pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -25.0pt;">
<!--[if !supportLists]--><span style="mso-ascii-font-family: Cambria; mso-bidi-font-family: Cambria; mso-fareast-font-family: Cambria; mso-hansi-font-family: Cambria;"><span style="mso-list: Ignore;">-<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]-->introduce me to key people that could use my
services<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 43.0pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -25.0pt;">
<!--[if !supportLists]--><span style="mso-ascii-font-family: Cambria; mso-bidi-font-family: Cambria; mso-fareast-font-family: Cambria; mso-hansi-font-family: Cambria;"><span style="mso-list: Ignore;">-<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]-->provide an attendee list with contact
information for my use<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 43.0pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -25.0pt;">
<!--[if !supportLists]--><span style="mso-ascii-font-family: Cambria; mso-bidi-font-family: Cambria; mso-fareast-font-family: Cambria; mso-hansi-font-family: Cambria;"><span style="mso-list: Ignore;">-<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]-->hold a drawing to give away a product/service<o:p></o:p></div>
<div class="MsoListParagraphCxSpLast" style="margin-left: 43.0pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -25.0pt;">
<!--[if !supportLists]--><span style="mso-ascii-font-family: Cambria; mso-bidi-font-family: Cambria; mso-fareast-font-family: Cambria; mso-hansi-font-family: Cambria;"><span style="mso-list: Ignore;">-<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]-->get a copy of any video or photographs taken of
me at the event for my use<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Create your own list of requests to leverage your time at
the event, not just on stage. There are other strategies to help you get compensated
for your expertise and time.<span style="mso-spacerun: yes;"> </span><o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
To help you, I am giving away a FREE CHECKLIST on QUALIFYING
YOUR EVENT. It's yours for just signing up in the box on the right on my
website: <a href="http://www.backoftheroomproductions.com/">http://www.backoftheroomproductions.com</a><o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
If you aren't familiar with back of the room marketing or
sales; or maybe what you're doing isn't working, let's talk about that. In my
15 minute free consultation, <a href="https://www.blogger.com/blogger.g?blogID=7211733314873530277" name="OLE_LINK2"></a><span style="mso-bookmark: OLE_LINK2;">ask your most challenging question and I'll give
you a ready-to-use strategy and help you define your next step</span>.
Schedule your phone call here: <a href="http://www.borp.acuityscheduling.com/">www.borp.acuityscheduling.com</a><o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh2ZyS2FFySaW3vYyfPzwygjy4TFbREoOCfXZjVpsX_oIErWU5lUoPzM3Kiqeg_S_ijGn6CwbuqDrRraIi1Jv5ImSOTCq5Ie015QsxBfwroNZmjqfyAfuRsIxXRJAkNczpBOqicq127G3c/s1600/_Alicia-White-headshot-small-with-title.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="181" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh2ZyS2FFySaW3vYyfPzwygjy4TFbREoOCfXZjVpsX_oIErWU5lUoPzM3Kiqeg_S_ijGn6CwbuqDrRraIi1Jv5ImSOTCq5Ie015QsxBfwroNZmjqfyAfuRsIxXRJAkNczpBOqicq127G3c/s200/_Alicia-White-headshot-small-with-title.jpg" width="200" /></a></div>
<div class="MsoNormal">
Alicia White, Founder and Creative Director of <a href="http://www.backoftheroomproductions.com/"><span style="color: windowtext; text-decoration: none; text-underline: none;">Back of the Room Productions™</span></a>,
helps speakers, coaches, consultants, and business owners give their message
legs long after they leave the stage through professional branding and powerful
products. From speaker sheets to back of the room products, clients receive
high-level graphic design and expert branding strategy that leads them to business
and speaking success!<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<!--[if gte mso 9]><xml>
<o:OfficeDocumentSettings>
<o:AllowPNG/>
</o:OfficeDocumentSettings>
</xml><![endif]-->
<!--[if gte mso 9]><xml>
<w:WordDocument>
<w:View>Normal</w:View>
<w:Zoom>0</w:Zoom>
<w:TrackMoves/>
<w:TrackFormatting/>
<w:PunctuationKerning/>
<w:ValidateAgainstSchemas/>
<w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid>
<w:IgnoreMixedContent>false</w:IgnoreMixedContent>
<w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText>
<w:DoNotPromoteQF/>
<w:LidThemeOther>EN-US</w:LidThemeOther>
<w:LidThemeAsian>JA</w:LidThemeAsian>
<w:LidThemeComplexScript>X-NONE</w:LidThemeComplexScript>
<w:Compatibility>
<w:BreakWrappedTables/>
<w:SnapToGridInCell/>
<w:WrapTextWithPunct/>
<w:UseAsianBreakRules/>
<w:DontGrowAutofit/>
<w:SplitPgBreakAndParaMark/>
<w:EnableOpenTypeKerning/>
<w:DontFlipMirrorIndents/>
<w:OverrideTableStyleHps/>
<w:UseFELayout/>
</w:Compatibility>
<m:mathPr>
<m:mathFont m:val="Cambria Math"/>
<m:brkBin m:val="before"/>
<m:brkBinSub m:val="--"/>
<m:smallFrac m:val="off"/>
<m:dispDef/>
<m:lMargin m:val="0"/>
<m:rMargin m:val="0"/>
<m:defJc m:val="centerGroup"/>
<m:wrapIndent m:val="1440"/>
<m:intLim m:val="subSup"/>
<m:naryLim m:val="undOvr"/>
</m:mathPr></w:WordDocument>
</xml><![endif]--><!--[if gte mso 9]><xml>
<w:LatentStyles DefLockedState="false" DefUnhideWhenUsed="true"
DefSemiHidden="true" DefQFormat="false" DefPriority="99"
LatentStyleCount="276">
<w:LsdException Locked="false" Priority="0" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Normal"/>
<w:LsdException Locked="false" Priority="9" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="heading 1"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 2"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 3"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 4"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 5"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 6"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 7"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 8"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 9"/>
<w:LsdException Locked="false" Priority="39" Name="toc 1"/>
<w:LsdException Locked="false" Priority="39" Name="toc 2"/>
<w:LsdException Locked="false" Priority="39" Name="toc 3"/>
<w:LsdException Locked="false" Priority="39" Name="toc 4"/>
<w:LsdException Locked="false" Priority="39" Name="toc 5"/>
<w:LsdException Locked="false" Priority="39" Name="toc 6"/>
<w:LsdException Locked="false" Priority="39" Name="toc 7"/>
<w:LsdException Locked="false" Priority="39" Name="toc 8"/>
<w:LsdException Locked="false" Priority="39" Name="toc 9"/>
<w:LsdException Locked="false" Priority="35" QFormat="true" Name="caption"/>
<w:LsdException Locked="false" Priority="10" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Title"/>
<w:LsdException Locked="false" Priority="1" Name="Default Paragraph Font"/>
<w:LsdException Locked="false" Priority="11" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Subtitle"/>
<w:LsdException Locked="false" Priority="22" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Strong"/>
<w:LsdException Locked="false" Priority="20" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Emphasis"/>
<w:LsdException Locked="false" Priority="59" SemiHidden="false"
UnhideWhenUsed="false" Name="Table Grid"/>
<w:LsdException Locked="false" UnhideWhenUsed="false" Name="Placeholder Text"/>
<w:LsdException Locked="false" Priority="1" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="No Spacing"/>
<w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading"/>
<w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List"/>
<w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid"/>
<w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1"/>
<w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2"/>
<w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1"/>
<w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2"/>
<w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1"/>
<w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2"/>
<w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3"/>
<w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List"/>
<w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading"/>
<w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List"/>
<w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid"/>
<w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 1"/>
<w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 1"/>
<w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 1"/>
<w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 1"/>
<w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 1"/>
<w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 1"/>
<w:LsdException Locked="false" UnhideWhenUsed="false" Name="Revision"/>
<w:LsdException Locked="false" Priority="34" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="List Paragraph"/>
<w:LsdException Locked="false" Priority="29" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Quote"/>
<w:LsdException Locked="false" Priority="30" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Intense Quote"/>
<w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 1"/>
<w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 1"/>
<w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 1"/>
<w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 1"/>
<w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 1"/>
<w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 1"/>
<w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 1"/>
<w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 1"/>
<w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 2"/>
<w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 2"/>
<w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 2"/>
<w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 2"/>
<w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 2"/>
<w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 2"/>
<w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 2"/>
<w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 2"/>
<w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 2"/>
<w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 2"/>
<w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 2"/>
<w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 2"/>
<w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 2"/>
<w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 2"/>
<w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 3"/>
<w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 3"/>
<w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 3"/>
<w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 3"/>
<w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 3"/>
<w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 3"/>
<w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 3"/>
<w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 3"/>
<w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 3"/>
<w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 3"/>
<w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 3"/>
<w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 3"/>
<w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 3"/>
<w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 3"/>
<w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 4"/>
<w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 4"/>
<w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 4"/>
<w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 4"/>
<w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 4"/>
<w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 4"/>
<w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 4"/>
<w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 4"/>
<w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 4"/>
<w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 4"/>
<w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 4"/>
<w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 4"/>
<w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 4"/>
<w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 4"/>
<w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 5"/>
<w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 5"/>
<w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 5"/>
<w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 5"/>
<w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 5"/>
<w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 5"/>
<w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 5"/>
<w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 5"/>
<w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 5"/>
<w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 5"/>
<w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 5"/>
<w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 5"/>
<w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 5"/>
<w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 5"/>
<w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 6"/>
<w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 6"/>
<w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 6"/>
<w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 6"/>
<w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 6"/>
<w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 6"/>
<w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 6"/>
<w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 6"/>
<w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 6"/>
<w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 6"/>
<w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 6"/>
<w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 6"/>
<w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 6"/>
<w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 6"/>
<w:LsdException Locked="false" Priority="19" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Subtle Emphasis"/>
<w:LsdException Locked="false" Priority="21" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Intense Emphasis"/>
<w:LsdException Locked="false" Priority="31" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Subtle Reference"/>
<w:LsdException Locked="false" Priority="32" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Intense Reference"/>
<w:LsdException Locked="false" Priority="33" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Book Title"/>
<w:LsdException Locked="false" Priority="37" Name="Bibliography"/>
<w:LsdException Locked="false" Priority="39" QFormat="true" Name="TOC Heading"/>
</w:LatentStyles>
</xml><![endif]-->
<!--[if gte mso 10]>
<style>
/* Style Definitions */
table.MsoNormalTable
{mso-style-name:"Table Normal";
mso-tstyle-rowband-size:0;
mso-tstyle-colband-size:0;
mso-style-noshow:yes;
mso-style-priority:99;
mso-style-parent:"";
mso-padding-alt:0in 5.4pt 0in 5.4pt;
mso-para-margin:0in;
mso-para-margin-bottom:.0001pt;
mso-pagination:widow-orphan;
font-size:12.0pt;
font-family:Cambria;
mso-ascii-font-family:Cambria;
mso-ascii-theme-font:minor-latin;
mso-hansi-font-family:Cambria;
mso-hansi-theme-font:minor-latin;}
</style>
<![endif]-->
<!--StartFragment-->
<!--EndFragment--><br />
<div class="MsoNormal">
<a href="http://backoftheroomproductions.com/email/"><span style="color: windowtext; text-decoration: none; text-underline: none;">Sign up for
valuable email tips on public speaking!</span></a> <a href="http://backoftheroomproductions.com/email/">http://backoftheroomproductions.com/email/</a><o:p></o:p></div>
AliciaWhite911http://www.blogger.com/profile/12475083428753067347noreply@blogger.com0tag:blogger.com,1999:blog-7211733314873530277.post-28678051429423956132016-03-16T14:50:00.000-05:002016-03-16T14:50:10.987-05:00Did You Want Bunnies or Lumberjacks in Your Branding?<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEicm1klxdJq7XCaPEuUCHKA2IlVkSqWantAdMni1BfT3EgBuXWI0P-yQRwjIgVKHFanT-clwhXtzw-RcPoTJ4O6sn8rcHBeejX0OWNQpwoe0QCwr8zWoJisw9R4VZpphFJIz_DC-0IludU/s1600/lumberjack.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEicm1klxdJq7XCaPEuUCHKA2IlVkSqWantAdMni1BfT3EgBuXWI0P-yQRwjIgVKHFanT-clwhXtzw-RcPoTJ4O6sn8rcHBeejX0OWNQpwoe0QCwr8zWoJisw9R4VZpphFJIz_DC-0IludU/s320/lumberjack.jpg" width="320" /></a></div>
Before a client and I begin a consultation or branding foundation video call, I ask them to complete an assessment. These questions gather important information such as where is their business now, what works great now, what needs to be tweaked, and what tools and strategy do they need. That way, I have direction on how to best serve my client, whether it’s through customized strategy or designing their marketing.</div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
Because a lot of what I do is geared towards visual communication, I ask two very key questions:</div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
1. What style do you envision this piece to have (vintage, high tech, cartoon‐like, corporate, etc.)?</div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
2. Share at least three websites, brochures, or other graphics that you like and describe what you like about them.</div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZw2_j-gTkSQ0aqnrhwz6m2r5HbfhpbUTqzIc5ckf9xd4qk964GqfCkVJj8eitg2nPSBAZIAZ0wPp8qpMnCIoEC_Z04smkRSzkkPYujLYHNWavj-WzVHl0ULlA8V07CIB3lETKmeuuFE4/s1600/bunny+pink+flowers.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="190" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZw2_j-gTkSQ0aqnrhwz6m2r5HbfhpbUTqzIc5ckf9xd4qk964GqfCkVJj8eitg2nPSBAZIAZ0wPp8qpMnCIoEC_Z04smkRSzkkPYujLYHNWavj-WzVHl0ULlA8V07CIB3lETKmeuuFE4/s320/bunny+pink+flowers.jpg" width="320" /></a></div>
When this goes unanswered, I’m lost. There is no point of origin. I’m left to assume that a male business consultant who speaks would be okay if their branding visuals included a bunch of pink flowers and comic bunnies. Or maybe a lumberjack in the forest surrounded by bears and moose serves as inspiration for a female life coach’s branding.</div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
See where I'm going with this?</div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<b>Without guidance, I’m left to read your mind. </b>And if I could read minds, I would be in Vegas right now, baby! By leaving these two questions blank, I have been given creative license to design anything.</div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<b>But that will most definitely cost time and money - both of which don't need to be wasted right now.</b></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
So, when your graphic or website designer asks to provide examples of visuals or websites, please send at least three examples of visual communication pieces that appeal to you. To help with the creative process, identify the following:</div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
- what do you like about the image</div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
- is the style (or theme) and colors appealing to you</div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
- do you like the layout</div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
- what words describe or what feeling do you get when you see this image</div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
- does this image represent your target audience</div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
- is this a branding you would like to emulate</div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
Don’t think about it too much; trust your first reaction and gut instinct. Also, the visual does not have to pertain to your industry. It can be a visual from anyone: a Fortune 500 company, a speaker's website, a sports team, Nike, Gatorade, Volvo, whatever. If you like it, include it as an example and tell us why you like it.</div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
Getting some direction from you allows me to help you more efficiently and effectively! And keeps glittery dancing chickens out of your design – unless you want that. Like my friend & client Coleen Merk of Sweetwater Eclectic who loved that I added a cow to her branding!<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
</div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhus8bivZKZRPwqLHR3syWUC6GWi_FiKthtOO_jetvCr8boJTznfngaDVjXHAjTPjipQAHzpTpdSXjJOYtZzor3eGek8Ahr_8omTso6KpAe-xGbhauj_o7x8OMPJ_YBjqWPiohcWYUp7vA/s1600/sweetwater+cow.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="100" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhus8bivZKZRPwqLHR3syWUC6GWi_FiKthtOO_jetvCr8boJTznfngaDVjXHAjTPjipQAHzpTpdSXjJOYtZzor3eGek8Ahr_8omTso6KpAe-xGbhauj_o7x8OMPJ_YBjqWPiohcWYUp7vA/s400/sweetwater+cow.jpg" width="400" /></a></div>
<br /></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
If you aren't sure about your branding or what you're doing isn't working, let's talk about that. In my 15 minute free consultation, ask your most challenging question and I'll give you a ready-to-use strategy and help you define your next step. Schedule your phone call here: <a href="http://www.borp.acuityscheduling.com/">www.borp.acuityscheduling.com</a></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
---------------------------------------------------------</div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9lm9rTQVyGhjoC_wyYUhdc4ptdsDpVGcDvcCP_CzbbEXubH4Tsnl5Q_rVWcPuhylV1icB8ap92liPYuxKm-W5octYJ1dhsMdSFT-qV0Jg6jo9YKxNu5TLk85heEo_PhwoF0gxCsqtO-c/s1600/_Alicia-White-headshot-small-with-title.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="290" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9lm9rTQVyGhjoC_wyYUhdc4ptdsDpVGcDvcCP_CzbbEXubH4Tsnl5Q_rVWcPuhylV1icB8ap92liPYuxKm-W5octYJ1dhsMdSFT-qV0Jg6jo9YKxNu5TLk85heEo_PhwoF0gxCsqtO-c/s320/_Alicia-White-headshot-small-with-title.jpg" width="320" /></a></div>
Alicia White is a valuable resource for speakers, coaches, consultants and business owners who need solid branding strategy and professional, on-target marketing materials that make a lasting impression. With over 20 years of experience, Alicia has served in graphic design, marketing, and public relation roles in both the corporate and non-profit worlds.</div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
Alicia is the founder of Back of the Room Productions™ and SpeakerSheets.com and an international best selling author. She is a two-time award recipient of the Texas Intercollegiate Press Association and is a Partnering Director of the Public Speakers Association.</div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<a href="http://backoftheroomproductions.com/email/" target="_blank">Sign up for valuable tips on public speaking!</a></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<div class="MsoNormal">
<br /></div>
</div>
<div class="MsoNormal">
<div class="MsoNormal">
</div>
</div>
AliciaWhite911http://www.blogger.com/profile/12475083428753067347noreply@blogger.com0tag:blogger.com,1999:blog-7211733314873530277.post-55223348421457866982016-03-08T11:26:00.001-06:002016-03-10T16:47:34.308-06:00Speaker Success Bootcamp with Katrina Sawa<div style="background-color: #fdfdfd; font-family: -webkit-standard; font-size: 13.194443702697754px;">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjBHGCJQRj1Ybw8_vit_9w0zGDbesJSAKLfn3Nz87Uk3iHxYaEpMuRHHUkwkmPch9qguQIed1qYZKCtSe5myYP_HCBX2rpNPwEqP3zd2puIKPg91vypX6nr1EQLpmLknkMQWgNNK23_p4/s1600/kat+and+alicia+speaker+success.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="228" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjBHGCJQRj1Ybw8_vit_9w0zGDbesJSAKLfn3Nz87Uk3iHxYaEpMuRHHUkwkmPch9qguQIed1qYZKCtSe5myYP_HCBX2rpNPwEqP3zd2puIKPg91vypX6nr1EQLpmLknkMQWgNNK23_p4/s320/kat+and+alicia+speaker+success.jpg" width="320" /></a><span style="background-color: white; color: #373e4d; font-family: "helvetica" , "arial" , sans-serif; font-size: 14px; line-height: 18px; white-space: pre-wrap;"></span></div>
<span style="background-color: white; color: #373e4d; font-family: "helvetica" , "arial" , sans-serif; font-size: 14px; line-height: 18px; white-space: pre-wrap;">
</span></div>
<div style="background-color: #fdfdfd; font-family: -webkit-standard; font-size: 13.194443702697754px;">
</div>
<div style="background-color: #fdfdfd; font-family: -webkit-standard; font-size: 13.194443702697754px;">
<span style="background-color: white; color: #373e4d; font-family: "helvetica" , "arial" , sans-serif; font-size: 14px; line-height: 18px; white-space: pre-wrap;">Do you know HOW to get more speaking opportunities? Do you know HOW to create your talks so that people will take action? How about your Powerpoints? Order forms? Back of the room table displays...for capturing all the leads and following up? My coach Katrina Sawa will be covering ALL of this and so much more including a bit from me on speaker sheets in April.JOIN US and get this stuff done so you can get booked more and make more money ASAP!! </span><span style="color: #b51a00; font-family: "helvetica" , "arial" , sans-serif; font-size: 13.194443702697754px;"><span style="background-color: white; font-size: 14px; line-height: 18px; white-space: pre-wrap;"><b>PLEASE MAKE SURE TO REGISTER YOURSELF HERE NOW, easy comp link: </b></span></span><span style="background-color: white; color: #141823; font-family: "helvetica" , "arial" , sans-serif; font-size: 14px;"> </span><a href="http://livebigevents.com/speakersuccessbootcamp/" rel="nofollow" style="color: #3b5998; cursor: pointer; font-family: helvetica, arial, sans-serif; font-size: 14px; text-decoration: none;" target="_blank">http://livebigevents.com/speakersuccessbootcamp/</a></div>
<br />
----------------------------------<br />
<img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh2ZyS2FFySaW3vYyfPzwygjy4TFbREoOCfXZjVpsX_oIErWU5lUoPzM3Kiqeg_S_ijGn6CwbuqDrRraIi1Jv5ImSOTCq5Ie015QsxBfwroNZmjqfyAfuRsIxXRJAkNczpBOqicq127G3c/s1600/_Alicia-White-headshot-small-with-title.jpg" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;" width="224" />Alicia White is a valuable resource for coaches, speakers, consultatns and business owners who want to look like the xpert they are. With over 20 years of experience, Alicia offers solid branding strategy and professional, on-target marketing materials that make a lasting impression. Clients love her graphic design skills and also get peace of mind and direction after a single strategy consultation.<br />
<br />
As founder of<a href="http://backoftheroomproductions.com/" target="_blank"> Back of the Room Productions™</a>, Alicia is a speaker and an international best selling author. She is a two-time award recipient of the Texas Intercollegiate Press Association, has been nominated for several business awards and serves as a Partnering Director of the Public Speakers Association.<br />
<br />
<a href="http://backoftheroomproductions.com/email/" target="_blank">Learn more about her by signing up for her valuable tips on public speaking here!</a>AliciaWhite911http://www.blogger.com/profile/12475083428753067347noreply@blogger.com0tag:blogger.com,1999:blog-7211733314873530277.post-88169968967604663312016-03-04T13:31:00.002-06:002016-03-04T13:31:34.946-06:00Public Speakers Association Logo - New Design!<div class="separator" style="clear: both; color: #333333; font-family: 'Trebuchet MS', Trebuchet, sans-serif; font-size: 16px; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhozgabCIVL5CrhB_AcrKfr6Qa-ZAN3H9vnt1qV68E3K4TPvr7snn3YKZ8VbqHObJtXwd8I7jPrzP6HBKqUHV9Ee6UOSFXA2i3onqK8npAXyAcBoKn1aJMEtNWzs5q3Q5S4iLmIb7T7B0I/s1600/160215+PSA+Logo.jpg" imageanchor="1" style="color: #6d0082; margin-left: 1em; margin-right: 1em; text-decoration: none;"><img border="0" height="90" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhozgabCIVL5CrhB_AcrKfr6Qa-ZAN3H9vnt1qV68E3K4TPvr7snn3YKZ8VbqHObJtXwd8I7jPrzP6HBKqUHV9Ee6UOSFXA2i3onqK8npAXyAcBoKn1aJMEtNWzs5q3Q5S4iLmIb7T7B0I/s320/160215+PSA+Logo.jpg" style="-webkit-box-shadow: rgba(0, 0, 0, 0.2) 0px 0px 20px; border-bottom-left-radius: 0px; border-bottom-right-radius: 0px; border-top-left-radius: 0px; border-top-right-radius: 0px; border: 1px solid transparent; box-shadow: rgba(0, 0, 0, 0.2) 0px 0px 20px; padding: 8px; position: relative;" width="320" /></a></div>
<div class="separator" style="clear: both; color: #333333; font-family: 'Trebuchet MS', Trebuchet, sans-serif; font-size: 16px; text-align: center;">
<br /></div>
<span style="background-color: white; color: #333333; font-family: 'Trebuchet MS', Trebuchet, sans-serif; font-size: 16px;">We were so excited when Tonya Hoffman of Public Speakers Association asked us to design their logo. Verdict? They love it!! Learn more at www.backoftheroomproductions.com</span><br />
<span style="background-color: white; color: #333333; font-family: 'Trebuchet MS', Trebuchet, sans-serif; font-size: 16px;"><br /></span>
<span style="background-color: white; color: #333333; font-family: 'Trebuchet MS', Trebuchet, sans-serif; font-size: 16px;">-----------------------</span><br style="color: #333333; font-family: 'Trebuchet MS', Trebuchet, sans-serif; font-size: 16px;" /><br style="color: #333333; font-family: 'Trebuchet MS', Trebuchet, sans-serif; font-size: 16px;" /><span style="background-color: white; color: #333333; font-family: 'Trebuchet MS', Trebuchet, sans-serif; font-size: 16px;">Alicia White is a valuable resource for speakers, coaches, trainers and business experts who need solid branding strategy and professional, on-target marketing materials that make a lasting impression. With over 20 years of experience, Alicia has served in graphic design, marketing, and public relation roles for both the corporate and non-profit worlds.</span><br style="color: #333333; font-family: 'Trebuchet MS', Trebuchet, sans-serif; font-size: 16px;" /><br style="color: #333333; font-family: 'Trebuchet MS', Trebuchet, sans-serif; font-size: 16px;" /><span style="background-color: white; color: #333333; font-family: 'Trebuchet MS', Trebuchet, sans-serif; font-size: 16px;">Alicia is the founder of </span><a href="http://www.backoftheroomproductions.com/" style="color: #6d0082; font-family: 'Trebuchet MS', Trebuchet, sans-serif; font-size: 16px; text-decoration: none;">Back of the Room Productions</a><span style="background-color: white; color: #333333; font-family: 'Trebuchet MS', Trebuchet, sans-serif; font-size: 16px;">™ and an international best selling author. She is a two-time award recipient of the Texas Intercollegiate Press Association and Partnering Director of the Public Speakers Association.</span><br style="color: #333333; font-family: 'Trebuchet MS', Trebuchet, sans-serif; font-size: 16px;" /><br style="color: #333333; font-family: 'Trebuchet MS', Trebuchet, sans-serif; font-size: 16px;" /><a href="http://backoftheroomproductions.com/email/" style="color: #6d0082; font-family: 'Trebuchet MS', Trebuchet, sans-serif; font-size: 16px; text-decoration: none;">Sign up for valuable tips on public speaking!</a>AliciaWhite911http://www.blogger.com/profile/12475083428753067347noreply@blogger.com0tag:blogger.com,1999:blog-7211733314873530277.post-31859955423287138422016-02-26T10:36:00.002-06:002016-02-26T10:36:51.566-06:00New Client Branding<!--[if gte mso 9]><xml>
<o:OfficeDocumentSettings>
<o:AllowPNG/>
</o:OfficeDocumentSettings>
</xml><![endif]--><br />
<!--[if gte mso 9]><xml>
<w:WordDocument>
<w:View>Normal</w:View>
<w:Zoom>0</w:Zoom>
<w:TrackMoves/>
<w:TrackFormatting/>
<w:PunctuationKerning/>
<w:ValidateAgainstSchemas/>
<w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid>
<w:IgnoreMixedContent>false</w:IgnoreMixedContent>
<w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText>
<w:DoNotPromoteQF/>
<w:LidThemeOther>EN-US</w:LidThemeOther>
<w:LidThemeAsian>X-NONE</w:LidThemeAsian>
<w:LidThemeComplexScript>X-NONE</w:LidThemeComplexScript>
<w:Compatibility>
<w:BreakWrappedTables/>
<w:SnapToGridInCell/>
<w:WrapTextWithPunct/>
<w:UseAsianBreakRules/>
<w:DontGrowAutofit/>
<w:SplitPgBreakAndParaMark/>
<w:EnableOpenTypeKerning/>
<w:DontFlipMirrorIndents/>
<w:OverrideTableStyleHps/>
</w:Compatibility>
<m:mathPr>
<m:mathFont m:val="Cambria Math"/>
<m:brkBin m:val="before"/>
<m:brkBinSub m:val="--"/>
<m:smallFrac m:val="off"/>
<m:dispDef/>
<m:lMargin m:val="0"/>
<m:rMargin m:val="0"/>
<m:defJc m:val="centerGroup"/>
<m:wrapIndent m:val="1440"/>
<m:intLim m:val="subSup"/>
<m:naryLim m:val="undOvr"/>
</m:mathPr></w:WordDocument>
</xml><![endif]--><!--[if gte mso 9]><xml>
<w:LatentStyles DefLockedState="false" DefUnhideWhenUsed="false"
DefSemiHidden="false" DefQFormat="false" DefPriority="99"
LatentStyleCount="371">
<w:LsdException Locked="false" Priority="0" QFormat="true" Name="Normal"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 1"/>
<w:LsdException Locked="false" Priority="9" SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="heading 2"/>
<w:LsdException Locked="false" Priority="9" SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="heading 3"/>
<w:LsdException Locked="false" Priority="9" SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="heading 4"/>
<w:LsdException Locked="false" Priority="9" SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="heading 5"/>
<w:LsdException Locked="false" Priority="9" SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="heading 6"/>
<w:LsdException Locked="false" Priority="9" SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="heading 7"/>
<w:LsdException Locked="false" Priority="9" SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="heading 8"/>
<w:LsdException Locked="false" Priority="9" SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="heading 9"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="index 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="index 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="index 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="index 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="index 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="index 6"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="index 7"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="index 8"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="index 9"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" Name="toc 1"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" Name="toc 2"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" Name="toc 3"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" Name="toc 4"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" Name="toc 5"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" Name="toc 6"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" Name="toc 7"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" Name="toc 8"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" Name="toc 9"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Normal Indent"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="footnote text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="annotation text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="header"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="footer"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="index heading"/>
<w:LsdException Locked="false" Priority="35" SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="caption"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="table of figures"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="envelope address"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="envelope return"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="footnote reference"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="annotation reference"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="line number"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="page number"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="endnote reference"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="endnote text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="table of authorities"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="macro"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="toa heading"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Bullet"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Number"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Bullet 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Bullet 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Bullet 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Bullet 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Number 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Number 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Number 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Number 5"/>
<w:LsdException Locked="false" Priority="10" QFormat="true" Name="Title"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Closing"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Signature"/>
<w:LsdException Locked="false" Priority="1" SemiHidden="true"
UnhideWhenUsed="true" Name="Default Paragraph Font"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text Indent"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Message Header"/>
<w:LsdException Locked="false" Priority="11" QFormat="true" Name="Subtitle"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Salutation"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Date"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text First Indent"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text First Indent 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Heading"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text Indent 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text Indent 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Block Text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Hyperlink"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="FollowedHyperlink"/>
<w:LsdException Locked="false" Priority="22" QFormat="true" Name="Strong"/>
<w:LsdException Locked="false" Priority="20" QFormat="true" Name="Emphasis"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Document Map"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Plain Text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="E-mail Signature"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Top of Form"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Bottom of Form"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Normal (Web)"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Acronym"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Address"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Cite"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Code"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Definition"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Keyboard"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Preformatted"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Sample"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Typewriter"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Variable"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Normal Table"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="annotation subject"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="No List"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 6"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 7"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 8"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 6"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 7"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 8"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Contemporary"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Elegant"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Professional"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Subtle 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Subtle 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Web 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Web 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Web 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Balloon Text"/>
<w:LsdException Locked="false" Priority="39" Name="Table Grid"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Theme"/>
<w:LsdException Locked="false" SemiHidden="true" Name="Placeholder Text"/>
<w:LsdException Locked="false" Priority="1" QFormat="true" Name="No Spacing"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading"/>
<w:LsdException Locked="false" Priority="61" Name="Light List"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 1"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 1"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 1"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 1"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 1"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 1"/>
<w:LsdException Locked="false" SemiHidden="true" Name="Revision"/>
<w:LsdException Locked="false" Priority="34" QFormat="true"
Name="List Paragraph"/>
<w:LsdException Locked="false" Priority="29" QFormat="true" Name="Quote"/>
<w:LsdException Locked="false" Priority="30" QFormat="true"
Name="Intense Quote"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 1"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 1"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 1"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 1"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 1"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 1"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 1"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 1"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 2"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 2"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 2"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 2"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 2"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 2"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 2"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 2"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 2"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 2"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 2"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 2"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 2"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 2"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 3"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 3"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 3"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 3"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 3"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 3"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 3"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 3"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 3"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 3"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 3"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 3"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 3"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 3"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 4"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 4"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 4"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 4"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 4"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 4"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 4"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 4"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 4"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 4"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 4"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 4"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 4"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 4"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 5"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 5"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 5"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 5"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 5"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 5"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 5"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 5"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 5"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 5"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 5"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 5"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 5"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 5"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 6"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 6"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 6"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 6"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 6"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 6"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 6"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 6"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 6"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 6"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 6"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 6"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 6"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 6"/>
<w:LsdException Locked="false" Priority="19" QFormat="true"
Name="Subtle Emphasis"/>
<w:LsdException Locked="false" Priority="21" QFormat="true"
Name="Intense Emphasis"/>
<w:LsdException Locked="false" Priority="31" QFormat="true"
Name="Subtle Reference"/>
<w:LsdException Locked="false" Priority="32" QFormat="true"
Name="Intense Reference"/>
<w:LsdException Locked="false" Priority="33" QFormat="true" Name="Book Title"/>
<w:LsdException Locked="false" Priority="37" SemiHidden="true"
UnhideWhenUsed="true" Name="Bibliography"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="TOC Heading"/>
<w:LsdException Locked="false" Priority="41" Name="Plain Table 1"/>
<w:LsdException Locked="false" Priority="42" Name="Plain Table 2"/>
<w:LsdException Locked="false" Priority="43" Name="Plain Table 3"/>
<w:LsdException Locked="false" Priority="44" Name="Plain Table 4"/>
<w:LsdException Locked="false" Priority="45" Name="Plain Table 5"/>
<w:LsdException Locked="false" Priority="40" Name="Grid Table Light"/>
<w:LsdException Locked="false" Priority="46" Name="Grid Table 1 Light"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark"/>
<w:LsdException Locked="false" Priority="51" Name="Grid Table 6 Colorful"/>
<w:LsdException Locked="false" Priority="52" Name="Grid Table 7 Colorful"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 1"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 1"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 1"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 1"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 1"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 2"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 2"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 2"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 2"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 2"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 3"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 3"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 3"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 3"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 3"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 4"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 4"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 4"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 4"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 4"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 4"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 4"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 5"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 5"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 5"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 5"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 5"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 5"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 5"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 6"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 6"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 6"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 6"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 6"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 6"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 6"/>
<w:LsdException Locked="false" Priority="46" Name="List Table 1 Light"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark"/>
<w:LsdException Locked="false" Priority="51" Name="List Table 6 Colorful"/>
<w:LsdException Locked="false" Priority="52" Name="List Table 7 Colorful"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 1"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 1"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 1"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 1"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 1"/>
<w:LsdException Locked="false" Priority="51"
Name="List Table 6 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="52"
Name="List Table 7 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 2"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 2"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 2"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 2"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 2"/>
<w:LsdException Locked="false" Priority="51"
Name="List Table 6 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="52"
Name="List Table 7 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 3"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 3"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 3"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 3"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 3"/>
<w:LsdException Locked="false" Priority="51"
Name="List Table 6 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="52"
Name="List Table 7 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 4"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 4"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 4"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 4"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 4"/>
<w:LsdException Locked="false" Priority="51"
Name="List Table 6 Colorful Accent 4"/>
<w:LsdException Locked="false" Priority="52"
Name="List Table 7 Colorful Accent 4"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 5"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 5"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 5"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 5"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 5"/>
<w:LsdException Locked="false" Priority="51"
Name="List Table 6 Colorful Accent 5"/>
<w:LsdException Locked="false" Priority="52"
Name="List Table 7 Colorful Accent 5"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 6"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 6"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 6"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 6"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 6"/>
<w:LsdException Locked="false" Priority="51"
Name="List Table 6 Colorful Accent 6"/>
<w:LsdException Locked="false" Priority="52"
Name="List Table 7 Colorful Accent 6"/>
</w:LatentStyles>
</xml><![endif]--><!--[if gte mso 10]>
<style>
/* Style Definitions */
table.MsoNormalTable
{mso-style-name:"Table Normal";
mso-tstyle-rowband-size:0;
mso-tstyle-colband-size:0;
mso-style-noshow:yes;
mso-style-priority:99;
mso-style-parent:"";
mso-padding-alt:0in 5.4pt 0in 5.4pt;
mso-para-margin-top:0in;
mso-para-margin-right:0in;
mso-para-margin-bottom:8.0pt;
mso-para-margin-left:0in;
line-height:107%;
mso-pagination:widow-orphan;
font-size:11.0pt;
font-family:"Calibri",sans-serif;
mso-ascii-font-family:Calibri;
mso-ascii-theme-font:minor-latin;
mso-hansi-font-family:Calibri;
mso-hansi-theme-font:minor-latin;}
</style>
<![endif]-->
<br />
<div class="MsoNormal">
Sandi Mitchell LOVES her new Tabletop Retractable Banner. At
11x17 she can carry it in her bag anywhere she gores. In fact she, debuted her
new branding produced by Alicia White at a trade show in Florida. Learn more at
www.backoftheroomproductions.com</div>
<div class="MsoNormal">
<br /> </div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgzehwH1eYpLjk6QUpnXp1jpPnoAHaaQYjSuFC1tasXKXXd3dlcXhQBR6OiZ0tuGlyjGnQLCzbJzPqmoJL2V12pX1ml22X3QIrPt_MG1Ty2hHtfZ3ap1LbJSHCd5oPvc8z_GAa-2qZD70I/s1600/160215+Sandi+Mitchell+Banner.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgzehwH1eYpLjk6QUpnXp1jpPnoAHaaQYjSuFC1tasXKXXd3dlcXhQBR6OiZ0tuGlyjGnQLCzbJzPqmoJL2V12pX1ml22X3QIrPt_MG1Ty2hHtfZ3ap1LbJSHCd5oPvc8z_GAa-2qZD70I/s320/160215+Sandi+Mitchell+Banner.jpg" width="207" /></a></div>
AliciaWhite911http://www.blogger.com/profile/12475083428753067347noreply@blogger.com0tag:blogger.com,1999:blog-7211733314873530277.post-83947078141891808112016-02-25T08:30:00.000-06:002016-02-25T08:30:06.780-06:00Just Act NaturalMy mom taught me a long time ago that when you do something goofy, trip up, or fumble, to just act naturally; like you do that all the time. She said by acting naturally you aren't drawing attention to the fact that you goofed. She recounted a story to teach me this lesson:<br />
<br />
One day, mom walked into a bank with her purse. Just as she passed the security guard she noticed that a pair of large scissors was caught up in the purse straps. It was just dangling there, about to fall, which would have made a big sound and ultimately cause a scene. She calmly grabbed the pair of scissors, zipped open her purse and placed them inside as if she does that on a regular basis. No one knew she had goofed because she didn't draw attention to it.<br />
<br />
She didn't stop in her tracks and exclaim "Oh dear!" She just kept on walking past the guard to the counter and quietly, and unnoticeably, put them in her purse.Well, I try my best to be discreet on my goofs so as not to draw attention. But today I don't think worked so well. Here is a story I shared on Facebook:<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMqXhu9NVqxybgJ0_9_yDZdS4YM9MvTYhnzAwKTu9YnE3sdmHagwKdEJ6FzyEx8F-9rBu26gnHOY_k_pWGQfnMveQ4G2mJu4N0bb3-eZMQditR9Uxnl9Dl9Mi0vgSqfb3GWdVdXhT6cUc/s1600/thingie.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="299" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMqXhu9NVqxybgJ0_9_yDZdS4YM9MvTYhnzAwKTu9YnE3sdmHagwKdEJ6FzyEx8F-9rBu26gnHOY_k_pWGQfnMveQ4G2mJu4N0bb3-eZMQditR9Uxnl9Dl9Mi0vgSqfb3GWdVdXhT6cUc/s320/thingie.jpg" width="320" /></a></div>
<br />
<b><span style="color: purple;">Sigh... You know those clear stretchy thingies that come on blouses these days? Well, the thingies that are sewn into each shoulder inevitably fall outside of your blouse during a video interview when you're trying to be serious. Because they are clear no one knows why you keep tucking your skin back into your shirt... It looks stupid no matter how natural you try to make it!!</span></b><br />
<br />
This reminded me of mom's story: to act natural. I tried but I know people say me messing with my straps. I hate that it will be forever seen on video. But sometimes you can't help it. you just move forward and don't let it stop you. <b><span style="color: purple;">Things happen, and when they do... act natural!</span></b><br />
<br />
-----------------------<br />
<br />
Alicia White is a valuable resource for speakers, coaches, trainers and business experts who need solid branding strategy and professional, on-target marketing materials that make a lasting impression. With over 20 years of experience, Alicia has served in graphic design, marketing, and public relation roles for both the corporate and non-profit worlds.<br />
<br />
Alicia is the founder of <a href="http://www.backoftheroomproductions.com/">Back of the Room Productions</a>™ and an international best selling author. She is a two-time award recipient of the Texas Intercollegiate Press Association and Partnering Director of the Public Speakers Association.<br />
<br />
<a href="http://backoftheroomproductions.com/email/">Sign up for valuable tips on public speaking!</a>AliciaWhite911http://www.blogger.com/profile/12475083428753067347noreply@blogger.com0tag:blogger.com,1999:blog-7211733314873530277.post-43853735455395370142015-12-17T12:36:00.000-06:002016-02-03T10:45:05.934-06:00The difference between a FREE Discovery Call and Coaching Session<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEguI-dQQIPF4nizZpRjIr2yvQi-jHhnVvA1RRZfbj0tlyubjLTTbZWgYs-VGevpZa446xvtgeClqhIf2CWxpn6wjCO-h5XuTw2SzYbxHJtnbvFgRkXliraByAumzFAKtXqrBV6Iz84-14c/s1600/banned-149887_640.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><span style="font-family: "trebuchet ms" , sans-serif;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEguI-dQQIPF4nizZpRjIr2yvQi-jHhnVvA1RRZfbj0tlyubjLTTbZWgYs-VGevpZa446xvtgeClqhIf2CWxpn6wjCO-h5XuTw2SzYbxHJtnbvFgRkXliraByAumzFAKtXqrBV6Iz84-14c/s200/banned-149887_640.png" width="200" /></span></a></div>
<span style="font-family: "trebuchet ms" , sans-serif;">I read a post by a woman who supported the argument of "No Marketing of FREE calls or Discovery/Clarity calls. needed." In her preface, she states that "it comes from a place of 'begging' for business" and the calls "are disguised pitch tests." She also states that newer coaches believe that the free call offers a prospect insight into how great their coaching is by giving away a free session. In her article she notes that Tony Robbins doesn't give free calls. </span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span>
<span style="font-family: "trebuchet ms" , sans-serif;">Well, I think there is a time and place for a free discovery call. These calls are definitely needed if the coach is new to the business or is targeting a different audience. They must establish the "know, like, trust factor" before people will buy. Not every one has the "know, like, trust factor" that Anthony Robbins has. I bet he gave away free calls to attract business before he became a respected expert and leader. </span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span>
<span style="font-family: "trebuchet ms" , sans-serif;">The call is also needed to ensure the prospect is a good fit - if they aren't willing to do the work I give them, I don't want them as a client. Or they may not care for my style of design. The discovery call saves me time by eliminating difficult clients. </span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span>
<span style="font-family: "trebuchet ms" , sans-serif;">However, it IS important to establish guidelines for the discovery or strategy calls. I advice clients to keep the call under 30 minutes. I also do not provide more than two strategies. If they need more advice, guidance, strategy, etc. they can pay for my value and expertise in a strategy session. </span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span>
<span style="font-family: "trebuchet ms" , sans-serif;">Now, if you offer free coaching session to attract clients, then stop it. As a coach, you have value and to give it away is devaluing you and your expertise. It's not necessary to do this to attract clients.
So, watch your labeling and make sure your free discovery calls are in fact discovery calls and your coaching sessions have a priced attached to it!</span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span>
<span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: -webkit-standard;">If you aren't sure about your coaching program or what you're doing isn't working, let's talk about that. In my 15 minute free consultation, </span><a href="https://www.blogger.com/blogger.g?blogID=7211733314873530277" name="OLE_LINK2" style="font-family: -webkit-standard;"></a><span style="mso-bookmark: OLE_LINK2;">ask your most challenging question and I'll give you a ready-to-use strategy and help you define your next step</span><span style="font-family: -webkit-standard;">. Schedule your phone call here: </span><a href="http://www.borp.acuityscheduling.com/" style="font-family: -webkit-standard;">www.borp.acuityscheduling.com</a></span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span>
<span style="font-family: "trebuchet ms" , sans-serif;">---------------------------------------------------------</span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span>
<br />
<div class="MsoNormal">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiT1D2bP_8WzEA7rT5j3UWTF3xKRzhuP3FkZDgA243ZqnjWFmYrxUFtuTo7dgVgWqbI70jmlC9A8558nXvPtmWaeUi7j0ExlXwgqeiHHMkuMsf3QKhodzorrm5neNuLl7NzNvlmAYPuFsc/s1600/_Alicia-White-headshot-small-with-title.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="181" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiT1D2bP_8WzEA7rT5j3UWTF3xKRzhuP3FkZDgA243ZqnjWFmYrxUFtuTo7dgVgWqbI70jmlC9A8558nXvPtmWaeUi7j0ExlXwgqeiHHMkuMsf3QKhodzorrm5neNuLl7NzNvlmAYPuFsc/s200/_Alicia-White-headshot-small-with-title.jpg" width="200" /></a></div>
<span style="font-family: "trebuchet ms" , sans-serif;">Alicia White is a valuable resource for speakers, coaches, trainers and business owners who need solid branding strategy and professional, on-target marketing materials that make a lasting impression. With over 20 years of experience, Alicia has served in graphic design, marketing, and public relation roles for both the corporate and non-profit worlds.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">Alicia is the founder of <a href="http://www.backoftheroomproductions.com/" target="_blank">Back of the Room Productions</a>™ and <a href="http://speakersheets.com/">SpeakerSheets.com</a> and an international best selling author. She is a two-time award recipient of the Texas Intercollegiate Press Association and Partnering Director of the Public Speakers Association.</span></div>
<span style="font-family: "trebuchet ms" , sans-serif;"></span><br />
<div class="MsoNormal">
<a href="http://backoftheroomproductions.com/email/">Sign up for valuable tips on public speaking!</a></div>
AliciaWhite911http://www.blogger.com/profile/12475083428753067347noreply@blogger.com0tag:blogger.com,1999:blog-7211733314873530277.post-10714499504631267642015-12-14T08:30:00.000-06:002016-02-03T10:45:16.529-06:00Who are You Competing With<div>
</div>
<div>
<br /></div>
<div>
<div class="separator" style="clear: both; text-align: center;">
<img border="0" height="320" imageanchor="2" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTHIrxQUhxfZzmgpu4IgjbF44o_wyf4ahXh0-sQWhbsHWVeEvArJdEftUSbwwrEGLVaQGoYANxMlDuIQAbvJ2N6P4PA4IKc5-Ze-LxWHe_fKnQAA66M0lqMwTOiflAOOQHr51Wk0R5s4I/s320/woman-boxer.jpg" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;" width="227" /></div>
When I began Back of the Room Productions, I did a ton of research to see if there was anyone else in this world who offered graphic design and information products to speakers specifically for the back of the room. I could not find a single individual or company. There were companies who did printing and fulfillment for speakers but they did not offer brand positioning or packages of products in the way that I did.</div>
<div>
<br /></div>
<div>
I launched the Speaker Briefcase, a product package of Back of the Room Productions, in March 2011 in Las Vegas at a networking event. Everyone I met was excited about my products and packages and said it was a brilliant idea. As I began promoting, people who are legends in the industry took notice and started contacting me out of the blue telling me what a brilliant, fabulous, amazing business I had. </div>
<div>
<br /></div>
<div>
I couldn't believe that this business concept wasn't already in existence, and apparently it was not. It was then I realized - I was a category creator and I had no competition! This was a new concept for me.</div>
<div>
<br /></div>
<div>
For years, I had been one of hundreds of thousands of graphic designers, competing for business. It seemed every time I tried to land a client, there were ten other designers vying for the same client. At that time I attended a network lunch in Dallas were another graphic designer was attending. I worried about how this guy and I were going to compete for business in this group of 30 or so people. The thought of it caused me great angst. Then one day, this designer, John Simonetta, taught me a valuable lesson. Instead of competing together, we could actually work together. He had strengths that complimented my weakness and I had strengths that complimented his weakness. This was a new concept to me and I latched on!</div>
<div>
<br /></div>
<div>
We worked together as a team on many projects over the years. I was fortunate to have met him because he taught me so much. John showed me that there was enough business out there for every designer. There really was no need to view each other as competition because if you missed out on one opportunity another one would open up. He also said that not every prospect is a good fit - if personalities don't mesh or you can't deliver a style they want, then you don't want that job any way. It would create more work and headache than it is worth.</div>
<div>
</div>
<div>
<br /></div>
<div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDV3j9H6GkcoZrEBZnqnKyooAjBRvM_a9VKTGoFZ-A_K4-uY-fPHWTeUPay142S3BgAyMb_QbL6Tyg3Bz3wpF7afERCbxGu5YgmfrdnDYhn5mTWaNW2xKjWgl9r6PR0guPUUqyiwBwQCY/s1600/you-provide-the-best.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="Alicia White Speaker Graphic Design BOR" border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDV3j9H6GkcoZrEBZnqnKyooAjBRvM_a9VKTGoFZ-A_K4-uY-fPHWTeUPay142S3BgAyMb_QbL6Tyg3Bz3wpF7afERCbxGu5YgmfrdnDYhn5mTWaNW2xKjWgl9r6PR0guPUUqyiwBwQCY/s320/you-provide-the-best.jpg" width="320" /></a></div>
It is so easy to fall into the trap of worrying about the competition. For us to be successful we need more clients, to get more clients we need to be better than our competition. Getting upset or anxious because someone is sharing your territory or moving into (which causes me anxiety to this day - though brief) is normal. To lessen these feelings, try looking at it this way: measure yourself against the competition and find ways to improve your business plan and processes. Don't think of it as needing to be better than someone else, instead think of it as being a better you or building a better product or service.</div>
<div>
<br /></div>
<div>
Competition will always be there and there is such a thing as healthy competition. When you recognize it, find ways to improve your customer relations or a process. Find a niche and commit to it. Focus on the fact that you are providing others with value and BELIEVE that YOU provide the very BEST!<br />
<div>
<br />
Are you not getting the results or attention you think you deserve? Then let's get on a phone call and decide if a redesign of your branding or an action plan is needed to start getting prospects your way!<br />
<a href="https://borp.acuityscheduling.com/" style="color: #336699; cursor: pointer; font-family: 'trebuchet ms', sans-serif; text-decoration: none;" target="_blank">www.borp.acuityscheduling.com</a><br />
-----------------------<br />
<br />
Alicia White is a valuable resource for speakers, coaches, trainers and business experts who need solid branding strategy and professional, on-target marketing materials that make a lasting impression. With over 20 years of experience, Alicia has served in graphic design, marketing, and public relation roles for both the corporate and non-profit worlds.<br />
<br />
Alicia is the Founder and Creative Director of <a href="http://www.backoftheroomproductions.com/">Back of the Room Productions</a>™ and an international best selling author. She is a two-time award recipient of the Texas Intercollegiate Press Association and Partnering Director of the Public Speakers Association.<br />
<br />
<a href="http://backoftheroomproductions.com/email/">Sign up for valuable tips on public speaking!</a></div>
</div>
AliciaWhite911http://www.blogger.com/profile/12475083428753067347noreply@blogger.com0tag:blogger.com,1999:blog-7211733314873530277.post-33588552263250155742015-11-16T08:37:00.001-06:002016-02-03T10:46:08.119-06:00The Power Of Words<span style="font-family: "trebuchet ms" , sans-serif;">I was inspired by this brilliant speech given by Mohammed Qahtani, 2015's Toastmasters International World Champion of Public Speaking. I encourage you to not only watch the video but to also read the article. Several points are made that could literally change a person's speaking delivery, such as: He uses his strengths to overcome his weaknesses.</span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span>
<span style="font-family: "trebuchet ms" , sans-serif;">I know the power of words. I have lived through the pain that words have caused.And I have created pain because of my words. We all have.</span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span>
<span style="font-family: "trebuchet ms" , sans-serif;">Let's watch our words and use only kind and respectful words. Brow-beating, hate-filled, condescending words are not needed to make a point.</span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span>
<span style="font-family: "trebuchet ms" , sans-serif;">Enjoy this powerful speaker:</span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span>
<script height="450px" src="http://player.ooyala.com/iframe.js#ec=J1bmU4dzoW4jCEn87znXSf6NhsXJt5Jc&pbid=MGUzMzQ5MjczMzEzYjZkZTJlYTFkMWEw" width="800px"></script>
<a href="http://www.businessinsider.com/toastmasters-public-speaking-champion-mohammed-qahtani-2015-9?r=UK&IR=T" target="_blank"><span style="font-family: "trebuchet ms" , sans-serif;">And visit this link to read the article.</span></a><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span>
<br />
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">-----------------------<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">Alicia White is a valuable resource for speakers, coaches, trainers
and business experts who need solid branding strategy and professional,
on-target marketing materials that make a lasting impression. With over 20
years of experience, Alicia has served in graphic design, marketing, and public
relation roles for both the corporate and non-profit worlds.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "trebuchet ms" , sans-serif;">Alicia is the founder of <a href="http://www.backoftheroomproductions.com/" target="_blank">Back of the Room Productions</a>™ and
<a href="http://speakersheets.com/">SpeakerSheets.com</a> and an international best selling author. She is a two-time
award recipient of the Texas Intercollegiate Press Association and Partnering
Director of the Public Speakers Association.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<!--[if gte mso 9]><xml>
<o:OfficeDocumentSettings>
<o:AllowPNG/>
</o:OfficeDocumentSettings>
</xml><![endif]-->
<!--[if gte mso 9]><xml>
<w:WordDocument>
<w:View>Normal</w:View>
<w:Zoom>0</w:Zoom>
<w:TrackMoves/>
<w:TrackFormatting/>
<w:PunctuationKerning/>
<w:ValidateAgainstSchemas/>
<w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid>
<w:IgnoreMixedContent>false</w:IgnoreMixedContent>
<w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText>
<w:DoNotPromoteQF/>
<w:LidThemeOther>EN-US</w:LidThemeOther>
<w:LidThemeAsian>JA</w:LidThemeAsian>
<w:LidThemeComplexScript>X-NONE</w:LidThemeComplexScript>
<w:Compatibility>
<w:BreakWrappedTables/>
<w:SnapToGridInCell/>
<w:WrapTextWithPunct/>
<w:UseAsianBreakRules/>
<w:DontGrowAutofit/>
<w:SplitPgBreakAndParaMark/>
<w:EnableOpenTypeKerning/>
<w:DontFlipMirrorIndents/>
<w:OverrideTableStyleHps/>
<w:UseFELayout/>
</w:Compatibility>
<m:mathPr>
<m:mathFont m:val="Cambria Math"/>
<m:brkBin m:val="before"/>
<m:brkBinSub m:val="--"/>
<m:smallFrac m:val="off"/>
<m:dispDef/>
<m:lMargin m:val="0"/>
<m:rMargin m:val="0"/>
<m:defJc m:val="centerGroup"/>
<m:wrapIndent m:val="1440"/>
<m:intLim m:val="subSup"/>
<m:naryLim m:val="undOvr"/>
</m:mathPr></w:WordDocument>
</xml><![endif]--><!--[if gte mso 9]><xml>
<w:LatentStyles DefLockedState="false" DefUnhideWhenUsed="true"
DefSemiHidden="true" DefQFormat="false" DefPriority="99"
LatentStyleCount="276">
<w:LsdException Locked="false" Priority="0" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Normal"/>
<w:LsdException Locked="false" Priority="9" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="heading 1"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 2"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 3"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 4"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 5"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 6"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 7"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 8"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 9"/>
<w:LsdException Locked="false" Priority="39" Name="toc 1"/>
<w:LsdException Locked="false" Priority="39" Name="toc 2"/>
<w:LsdException Locked="false" Priority="39" Name="toc 3"/>
<w:LsdException Locked="false" Priority="39" Name="toc 4"/>
<w:LsdException Locked="false" Priority="39" Name="toc 5"/>
<w:LsdException Locked="false" Priority="39" Name="toc 6"/>
<w:LsdException Locked="false" Priority="39" Name="toc 7"/>
<w:LsdException Locked="false" Priority="39" Name="toc 8"/>
<w:LsdException Locked="false" Priority="39" Name="toc 9"/>
<w:LsdException Locked="false" Priority="35" QFormat="true" Name="caption"/>
<w:LsdException Locked="false" Priority="10" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Title"/>
<w:LsdException Locked="false" Priority="1" Name="Default Paragraph Font"/>
<w:LsdException Locked="false" Priority="11" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Subtitle"/>
<w:LsdException Locked="false" Priority="22" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Strong"/>
<w:LsdException Locked="false" Priority="20" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Emphasis"/>
<w:LsdException Locked="false" Priority="59" SemiHidden="false"
UnhideWhenUsed="false" Name="Table Grid"/>
<w:LsdException Locked="false" UnhideWhenUsed="false" Name="Placeholder Text"/>
<w:LsdException Locked="false" Priority="1" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="No Spacing"/>
<w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading"/>
<w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List"/>
<w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid"/>
<w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1"/>
<w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2"/>
<w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1"/>
<w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2"/>
<w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1"/>
<w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2"/>
<w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3"/>
<w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List"/>
<w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading"/>
<w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List"/>
<w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid"/>
<w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 1"/>
<w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 1"/>
<w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 1"/>
<w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 1"/>
<w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 1"/>
<w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 1"/>
<w:LsdException Locked="false" UnhideWhenUsed="false" Name="Revision"/>
<w:LsdException Locked="false" Priority="34" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="List Paragraph"/>
<w:LsdException Locked="false" Priority="29" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Quote"/>
<w:LsdException Locked="false" Priority="30" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Intense Quote"/>
<w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 1"/>
<w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 1"/>
<w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 1"/>
<w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 1"/>
<w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 1"/>
<w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 1"/>
<w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 1"/>
<w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 1"/>
<w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 2"/>
<w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 2"/>
<w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 2"/>
<w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 2"/>
<w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 2"/>
<w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 2"/>
<w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 2"/>
<w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 2"/>
<w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 2"/>
<w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 2"/>
<w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 2"/>
<w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 2"/>
<w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 2"/>
<w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 2"/>
<w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 3"/>
<w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 3"/>
<w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 3"/>
<w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 3"/>
<w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 3"/>
<w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 3"/>
<w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 3"/>
<w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 3"/>
<w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 3"/>
<w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 3"/>
<w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 3"/>
<w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 3"/>
<w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 3"/>
<w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 3"/>
<w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 4"/>
<w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 4"/>
<w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 4"/>
<w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 4"/>
<w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 4"/>
<w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 4"/>
<w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 4"/>
<w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 4"/>
<w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 4"/>
<w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 4"/>
<w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 4"/>
<w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 4"/>
<w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 4"/>
<w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 4"/>
<w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 5"/>
<w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 5"/>
<w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 5"/>
<w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 5"/>
<w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 5"/>
<w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 5"/>
<w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 5"/>
<w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 5"/>
<w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 5"/>
<w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 5"/>
<w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 5"/>
<w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 5"/>
<w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 5"/>
<w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 5"/>
<w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 6"/>
<w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 6"/>
<w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 6"/>
<w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 6"/>
<w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 6"/>
<w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 6"/>
<w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 6"/>
<w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 6"/>
<w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 6"/>
<w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 6"/>
<w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 6"/>
<w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 6"/>
<w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 6"/>
<w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 6"/>
<w:LsdException Locked="false" Priority="19" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Subtle Emphasis"/>
<w:LsdException Locked="false" Priority="21" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Intense Emphasis"/>
<w:LsdException Locked="false" Priority="31" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Subtle Reference"/>
<w:LsdException Locked="false" Priority="32" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Intense Reference"/>
<w:LsdException Locked="false" Priority="33" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Book Title"/>
<w:LsdException Locked="false" Priority="37" Name="Bibliography"/>
<w:LsdException Locked="false" Priority="39" QFormat="true" Name="TOC Heading"/>
</w:LatentStyles>
</xml><![endif]-->
<!--[if gte mso 10]>
<style>
/* Style Definitions */
table.MsoNormalTable
{mso-style-name:"Table Normal";
mso-tstyle-rowband-size:0;
mso-tstyle-colband-size:0;
mso-style-noshow:yes;
mso-style-priority:99;
mso-style-parent:"";
mso-padding-alt:0in 5.4pt 0in 5.4pt;
mso-para-margin:0in;
mso-para-margin-bottom:.0001pt;
mso-pagination:widow-orphan;
font-size:12.0pt;
font-family:Cambria;
mso-ascii-font-family:Cambria;
mso-ascii-theme-font:minor-latin;
mso-hansi-font-family:Cambria;
mso-hansi-theme-font:minor-latin;}
</style>
<![endif]-->
<!--StartFragment-->
<!--EndFragment--><br />
<div class="MsoNormal">
<a href="http://backoftheroomproductions.com/email/">Sign up for valuable tips on public speaking!</a></div>
AliciaWhite911http://www.blogger.com/profile/12475083428753067347noreply@blogger.com0tag:blogger.com,1999:blog-7211733314873530277.post-44287299160993783162015-08-12T09:15:00.004-05:002016-02-03T10:46:28.877-06:00Tonya Hofmann provides a Testimonial on Alicia White as a Valuable Speaker<h2>
<span style="color: purple;">Hey! I'm a speaker!! </span></h2>
<div>
<br /></div>
<div>
Did you know that besides providing clients with stunning branding and marketing materials that I also share my value on stage?<br />
<div>
<br /></div>
<div>
If not, check out what Tonya Hofmann, founder of Public Speakers Association, had to say about my time on her stage at the Annual Public Speakers Conference in San Antonio, TX 2015.<br />
<div class="separator" style="clear: both; text-align: center;">
<iframe allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/eV7-LPRTIgY/0.jpg" frameborder="0" height="266" src="https://www.youtube.com/embed/eV7-LPRTIgY?feature=player_embedded" width="320"></iframe></div>
<br />
And check out my speaker website: <a href="http://aliciawhite911.com/">http://aliciawhite911.com</a> for more information on the topics and presentations I can deliver to YOUR audience!<br />
<span style="background-color: white; font-family: "trebuchet ms" , "arial" , "helvetica" , sans-serif; font-size: 14px; line-height: 24px;">---------------------------------</span><br />
<span style="background-color: white; font-family: "trebuchet ms" , "arial" , "helvetica" , sans-serif; font-size: 14px; line-height: 24px;">Speaking on topics such as branding, product creation, Speaker One Sheets, and marketing at the back of the room, Alicia White delivers content specifically for coaches, consultatnts, authors, business owners and corporate trainers who want to grow their business through public speaking. Known as the Nation's First Back of the Room Speaker Branding & Product Provider, she is also a valuable resource for speakers.</span><br />
<span style="background-color: white; font-family: "trebuchet ms" , "arial" , "helvetica" , sans-serif; font-size: 14px; line-height: 24px;"><br /></span>
<span style="background-color: white;"><span style="font-family: "trebuchet ms" , "arial" , "helvetica" , sans-serif;"><span style="font-size: 14px; line-height: 24px;">Alicia is also a fabulous branding strategist and graphic design expert providing professionally designed marketing materials and branding foundation to her clients. Clients love her work, so check out: <a href="http://www.speakersheets.com/" target="_blank">www.speakersheets.com</a> or <a href="http://www.backoftheroomproductions.com/" target="_blank">www.backoftheroomproductions.com</a> for more information.</span></span></span><br />
<span style="background-color: white;"><span style="font-family: "trebuchet ms" , "arial" , "helvetica" , sans-serif;"><span style="font-size: 14px; line-height: 24px;"><br /></span></span></span>
<span style="background-color: white;"><span style="font-family: "trebuchet ms" , "arial" , "helvetica" , sans-serif;"><span style="font-size: 14px; line-height: 24px;"><a href="http://backoftheroomproductions.com/email/" style="font-family: -webkit-standard;">Sign up for valuable tips on public speaking!</a></span></span></span></div>
</div>
AliciaWhite911http://www.blogger.com/profile/12475083428753067347noreply@blogger.com0tag:blogger.com,1999:blog-7211733314873530277.post-44706385930872834102015-08-11T11:54:00.002-05:002016-02-03T10:46:36.512-06:00Masterminding Book by Lauren Midgley<a href="http://www.laurenmidgley.com/" target="_blank">Lauren Midgley</a>, speaker, author and founder of Courage to Succeed Consulting has co-authored the book Masterminding Our Way: The Power of 5 Minds. She along with four other brilliant business professionals share their stories on masterminding and how it helps them grow their business and get support in their personal life.<br />
<br />
When I was growing <a href="http://www.backoftheroomproductions.com/" target="_blank">Back of the Room Production</a>s, I was part of two small masterminds and loved learning marketing and business development strategies as well as gaining insight on who to balance my work and home life. Today, I am part of a mastermind with my business coach <a href="http://katrinasawa.com/" target="_blank">Katrina Sawa</a>, and while it is a virtual meeting, I still gain the support I need to improve my business practices.<br />
<br />
It helps knowing that someone else is there to validate your actions, answer questions, help you solve challenges, or provide an alternatives to processes that haven't been working.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<iframe allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/kF9XRMzDKBQ/0.jpg" frameborder="0" height="266" src="https://www.youtube.com/embed/kF9XRMzDKBQ?feature=player_embedded" width="320"></iframe><br />
<br />
<br />
Great job on the book, Lauren! Congratulations to you, Sarah Gilliland, Wendy Knutson, Nicole Smith and Shannon Thomas! Go buy the book!<br />
<br />
<h1 class="a-size-large a-spacing-none" id="title" style="box-sizing: border-box; color: #111111; font-family: Arial, sans-serif; font-size: 21px !important; line-height: 1.3 !important; margin-bottom: 0px !important; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding: 0px; text-rendering: optimizelegibility;">
<span class="a-size-large" id="productTitle" style="box-sizing: border-box; line-height: 1.3 !important; text-rendering: optimizelegibility;"><a href="http://www.amazon.com/Masterminding-Our-Way-Power-Minds/dp/0988951851/ref=sr_1_2?ie=UTF8&qid=1439311572&sr=8-2&keywords=lauren+midgley" target="_blank">Masterminding Our Way: The Power of 5 Minds</a></span></h1>
<div>
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEizvI_Q985KDhs_OVPN6z9h31_pMu2Hnj41Pmvie_u5S5mb0Ed-uTceyJ6r726wlC6fM50M42-OptY5VBjqu7jljZa2diEF0FIajPoGkpxFm20O1EnbvHhZErk9x0jmAwBhMC0QAQ02WQY/s1600/51iny6v62rL._SX326_BO1%252C204%252C203%252C200_.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEizvI_Q985KDhs_OVPN6z9h31_pMu2Hnj41Pmvie_u5S5mb0Ed-uTceyJ6r726wlC6fM50M42-OptY5VBjqu7jljZa2diEF0FIajPoGkpxFm20O1EnbvHhZErk9x0jmAwBhMC0QAQ02WQY/s320/51iny6v62rL._SX326_BO1%252C204%252C203%252C200_.jpg" width="210" /></a></div>
<div>
<br /></div>
<br />
<a href="http://backoftheroomproductions.com/email/">Sign up for valuable tips on public speaking!</a><br />
<br />AliciaWhite911http://www.blogger.com/profile/12475083428753067347noreply@blogger.com0tag:blogger.com,1999:blog-7211733314873530277.post-32382957204069682662015-07-21T10:17:00.001-05:002016-02-03T10:46:44.815-06:00The Power of Being HonestToday, I opened up my email and saw a subject heading stating:<br />
<span style="background-color: #f6f6f9; color: #333333; font-family: "segoe ui" , "lucida sans" , sans-serif; font-size: 15px; font-weight: bold; line-height: 24px;">♥ We're Sorry. Can we try this again? ♥</span><br />
<br />
<div class="separator" style="clear: both; text-align: center;">
</div>
This email was from a print vendor I have used in the past. I was intrigued. I usually just delete these promotional emails but the subject line caught my attention this time. Upon reading the first sentence, I realized this was a heartfelt message. Overnightprint's Chief Management Officer, Michael Wolfe, described in detail how the company had let customers down.<br />
<br />
<b>He was brutally honest!</b> A trait that so many of us push down for fear of rejection or for exposing our imperfections. He followed up with how the company will do better and extended an offer to customers to further express his gratitude for their understanding. <b>He even gave out his personal phone number so people could call him directly!</b><br />
<b><br /></b>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiUAUGwijV1OcU2feZbX3qott2ljK5gmHU0E3MgaxgGgio7cyeTeVBNsTGD60RoUYc6OvFYVdmluQTAxZLBrMGUy8hmV4XspTSH2VJG_ZJ8NW5x2YPqW-DaUF5zT2QeMXPEfep_5aP7pf0/s1600/overnightprints-were-sorry-condensed.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="236" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiUAUGwijV1OcU2feZbX3qott2ljK5gmHU0E3MgaxgGgio7cyeTeVBNsTGD60RoUYc6OvFYVdmluQTAxZLBrMGUy8hmV4XspTSH2VJG_ZJ8NW5x2YPqW-DaUF5zT2QeMXPEfep_5aP7pf0/s640/overnightprints-were-sorry-condensed.jpg" width="640" /></a></div>
<b><br />
I applaud you, Michael Wolfe, for being transparent and honest. For following up and for being willing to do what was uncomfortable but probably needed.</b><br />
<br />
And because of this email, I was lead to design something to be printed. I want to take advantage of the improved services. <b><u><span style="font-size: large;">This is the power of being honest!</span></u></b><br />
<br />
It is a lesson to all business owners - we are human, we flub up. Take accountability and rectify the situation. Yes, it hurts the wallet when we have to spend more time correcting our errors, but this is business. And if you don't correct your errors and take care of your customers, you won't have any customers to care for at all.<br />
<br />
<div>
-----------------------<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiSn6CVzvPpSg71F66jUpA1XFxn9-ZC7xzmz6YQbz7QIPMsqf-1OQAPk7gB5re-5-PEL2rDWoHbZySaWzrX1fGft5_xQHK9KUFfxuWqKvp9iqVJnSWBiSld6GVXQLhReyBOk42xSSPqNog/s1600/_Alicia-White-headshot-small-with-title.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="181" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiSn6CVzvPpSg71F66jUpA1XFxn9-ZC7xzmz6YQbz7QIPMsqf-1OQAPk7gB5re-5-PEL2rDWoHbZySaWzrX1fGft5_xQHK9KUFfxuWqKvp9iqVJnSWBiSld6GVXQLhReyBOk42xSSPqNog/s200/_Alicia-White-headshot-small-with-title.jpg" width="200" /></a></div>
Alicia White, CEO and Founder of <a href="http://www.backoftheroomproductions.com/">Back of the Room Productions™</a> and <a href="http://speakersheets.com/">SpeakerSheets.com</a>, helps speakers, coaches, authors, and business experts give their message legs long after they leave the stage through professional branding and powerful products. From speaker sheets to back of the room products, clients receive high-level graphic design and expert branding strategy that leads them to speaking success!</div>
<div>
<br />
<a href="http://backoftheroomproductions.com/email/">Sign up for valuable tips on public speaking!</a></div>
AliciaWhite911http://www.blogger.com/profile/12475083428753067347noreply@blogger.com0tag:blogger.com,1999:blog-7211733314873530277.post-61897249671750425122015-05-11T13:10:00.001-05:002016-02-03T10:46:55.788-06:00Why didn't I start Pinterest sooner - because it requires CHANGE!I am little slow when it comes to adapting new technology. As my husband says "You hate change." I do... I don't know why it's necessary to update your phone every 2 years. Mine was working just fine and now I have to learn a whole new set up, and my fingers don't punch the right buttons on the first go around...
Ah, there in lies the issue: the perfectionist in me that I keep stuffing down.<br />
<br />
But I digress.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhuhs4r8L-_QKzeTc8eeULQ89GBsySNFfBjqEvGrdWPLomVP2OD1_tpmgtNzXdHnZA1bOXggfpAQ5KuqkitdOVzmzbnbKIsH96WrHhQcIqRK-NyKSuY1m2GAd3qc-LeM0g7s5w7TI3O_uA/s1600/pinterest3.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Speaker Products and Services are found on my Pinterest board." border="0" height="201" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhuhs4r8L-_QKzeTc8eeULQ89GBsySNFfBjqEvGrdWPLomVP2OD1_tpmgtNzXdHnZA1bOXggfpAQ5KuqkitdOVzmzbnbKIsH96WrHhQcIqRK-NyKSuY1m2GAd3qc-LeM0g7s5w7TI3O_uA/s320/pinterest3.jpg" title="" width="320" /></a></div>
As you can imagine, it's no wonder that it took me quite some time to establish a presence on Pinterest. Oh, sure, I had been told by well meaning friends who are awesome social media gurus that my work is so visual that I REALLY SHOULD be active on Pinterest. I started my account a few years ago and found some cool pictures, ahem, excuse me, PINS: peacocks, home decor, flowers, peacocks, glass vases, landscapes, peacocks, nothing work related.<br />
<br />
It wasn't until last month I decided to "change" my mindset and take advantage of the greatness of Pinterest.
Here's what I learned and thought I'd pass it on to you:<br />
<br />
- Keywords are, well, KEY! I did a search for the type of projects I would pin. I noticed my "competition" uses well placed keywords in the description of their pins. I have since rewritten a new description on each pin to display the keywords that my clientele will search for.<br />
<br />
- It's a Perfect Portfolio! For those who sell products (digital, tangible, print, etc), you should be pinning everything you create on your boards. For me, it's faster to upload things to Pinterest than to my own website. I will continue to have a portfolio on my website, but Pinterest makes it super easy.<br />
<br />
- Mobile Friendly! When people ask to see work I have done for my clients, I will be sending them here. Why? Because the images are optimized for mobile devices and more and more people are doing business on their phone and tablet.<br />
<br />
- Unlimited Categories! As an "attempting to recover from perfectionism," I LOVE it when things fit in a tidy, neat box. Therefor, I have categorized my boards to meet the various needs of the speaker.
<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYZZ72pOrwW8Jv-R-kUQXyDb4Q4eIkHmOB4J9tuOJaIvNFcfT07jUri6TQ3aMiEMw2-QqfEijUrJogOjspClem5nZ6bSiHBp2eWld5BOG2S-D59y-5dGq6NbMNsBrGvZgTaMiQj_gJifU/s1600/pinterest2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="265" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYZZ72pOrwW8Jv-R-kUQXyDb4Q4eIkHmOB4J9tuOJaIvNFcfT07jUri6TQ3aMiEMw2-QqfEijUrJogOjspClem5nZ6bSiHBp2eWld5BOG2S-D59y-5dGq6NbMNsBrGvZgTaMiQj_gJifU/s640/pinterest2.jpg" width="640" /></a></div>
<br />
You can visit mine to see what I've done so far <a href="http://pinterest.com/aliciawhite911" target="_blank">http://pinterest.com/aliciawhite911</a>. Don't judge - I just started! Now it's your turn to get images of your products, write a description using keyorwds, and PIN IT!<br />
<br />
<div>
-----------------------<br />
<br />
Alicia White, CEO of <a href="http://www.backoftheroomproductions.com/">Back of the Room Productions™</a> and <a href="http://speakersheets.com/">SpeakerSheets.com</a>, helps speakers, coaches, authors, and business experts give their message legs long after they leave the stage through professional branding and powerful products. From speaker sheets to back of the room products, clients receive high-level graphic design and expert branding strategy that leads them to speaking success!</div>
<div>
<br />
<a href="http://backoftheroomproductions.com/email/">Sign up for valuable tips on public speaking!</a></div>
AliciaWhite911http://www.blogger.com/profile/12475083428753067347noreply@blogger.com0tag:blogger.com,1999:blog-7211733314873530277.post-34423920046033504812015-04-28T18:00:00.001-05:002016-02-03T10:47:07.175-06:00Alicia White guest star on the Tonya Hofmann's Fabulous TV Show<span style="background-color: white; color: #404040; font-family: "roboto" , "arial" , sans-serif; font-size: 13px; line-height: 18px;">I had a great time being interviewed for Tonya Hoffman's Fabulous TV Show! I shared a few speaking tips and some fun stories about when I first began public speaking. Enjoy!</span><br />
<br />
<br />
<br />
<iframe allowfullscreen="" frameborder="0" height="270" src="https://www.youtube.com/embed/obvmznYE700" width="480"></iframe><br />
<br />
<a href="http://backoftheroomproductions.com/email/">Sign up for valuable tips on public speaking!</a>AliciaWhite911http://www.blogger.com/profile/12475083428753067347noreply@blogger.com0tag:blogger.com,1999:blog-7211733314873530277.post-33368116095175536192015-04-01T00:37:00.001-05:002016-02-03T10:47:20.064-06:00150323 Discover Speaker identity Video<iframe allowfullscreen="" frameborder="0" height="344" src="https://www.youtube.com/embed/I3YK2EpIFjk" width="459"></iframe><br />
<br />
<a href="http://backoftheroomproductions.com/email/">Sign up for valuable tips on public speaking!</a>AliciaWhite911http://www.blogger.com/profile/12475083428753067347noreply@blogger.com0tag:blogger.com,1999:blog-7211733314873530277.post-90661847018474790962015-02-10T08:25:00.000-06:002015-02-10T12:07:59.368-06:00What is a Speaker Media Kit vs a Speaker Sheet?<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIDz1BgU4OCO5z1ZdD13spHFlPlP7FHIuyNyKC2K-r7wQ9wblU0m3_tA4kL3uhkwZjhS3SkfUDwi4Qla9lywOG0wg3x7wCDfXfsxWbbPJf1LIOz3nBKs-m22hVnhVCdlKIz9JqnvNfhHY/s1600/speaker-sheet-or-media-kit.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="speaker sheet, media kit, press kit, speaker one sheet, public speaking bio, speaker bio, speaker kit" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIDz1BgU4OCO5z1ZdD13spHFlPlP7FHIuyNyKC2K-r7wQ9wblU0m3_tA4kL3uhkwZjhS3SkfUDwi4Qla9lywOG0wg3x7wCDfXfsxWbbPJf1LIOz3nBKs-m22hVnhVCdlKIz9JqnvNfhHY/s1600/speaker-sheet-or-media-kit.jpg" height="228" title="Speaker Sheet or Speaker Media Kit" width="320" /></a></div>
<br />
There is a lot of discussion about the differences between a speaker sheet and a speaker media kit. While both contain valuable information about the public speaker, they vastly differ in purpose.<br />
<br />
In this article, I define the two so you can make the best choice when delivering information about you and your message.<br />
<div>
<br />
<h3>
Speaker Sheet:</h3>
(aka Speaker One Sheet)<br />
<br />
<b>PURPOSE: </b>To deliver information about a person’s speaking abilities and the value delivered to the audience in an effort to get booked for speaking engagements.<br />
<br />
<b>WHO NEEDS IT:</b> Meeting planners, event organizers or any representative who makes the decision to book speakers for events, as well as speaker bureaus and agencies<br />
<br />
<b>COMPONENTS:</b> The amount of information on a speaker sheet varies from speaker to speaker. These components are essential:<br />
· Biography<br />
· Topic Titles and Description<br />
· Testimonials<br />
· Contact Information<br />
· Headshot<br />
<br />
<b>FORMAT: </b><br />
1. A speaker sheet can be printed on paper: one side or both. Some speakers create extensive speaker sheets with dynamic brand imagery and have four or even six pages. The benefit in having a printed sheet is the convenience to the meeting planner: it is handy and in sight plus it doesn’t require additional work on the recipient’s part to have a digital file printed. There is also perceived value in a nicely designed, tangible product.<br />
<br />
The downside to printing is the cost. In addition, information can change every few months – new topics, better testimonials, etc. I often suggest ordering a low quantity amount thus making it a reasonable expense. One paid speaking engagement could pay for the entire investment, making it worth the effort and cost.<br />
<br />
2. A speaker sheet can be delivered as a digital file, which is absolutely necessary. It can be sent through email or uploaded onto a website for immediate download by the visitor. Some people choose to place their speaking information on a web page instead of developing a speaker sheet and having a PDF file available on your web page as a download. The downside to this is the inconvenience to the meeting planner: it requires additional work on the recipient’s part to print the web page, which results in a printed piece that lacks appeal and professionalism.<br />
<br />
The downside of having only a PDF file is that it is not in the line of sight of the event organizer. They can’t add your speaker sheet to the stack of other speakers. Chances are they will be on your website for a few seconds and won’t visit it again unless you are truly memorable and a desired speaker.<br />
<br />
<br />
<h3>
Speaker Media Kit </h3>
(aka Speaker Press Kit)<br />
<br />
<b>PURPOSE: </b>To deliver information about a person’s message or story in an effort to get publicity via TV, radio, newspaper, magazines, etc.<br />
<br />
<b>WHO NEEDS IT: </b>Media outlets, news desk managers, journalists, publicists<br />
<br />
<b>COMPONENTS: </b>Unlike the speaker sheet, the information for a media kit is geared to gaining publicity. These components offer a solid foundation:<br />
· Introduction/Sales Letter <br />
· Biography<br />
· Contact Information<br />
· Books/Articles Published<br />
· Suggested Questions for Interviewing <br />
· Past Publicity: articles, links to videos or audio<br />
· Pictures<br />
· Speaker Sheet (for a quick overview)<br />
<br />
<b>FORMAT:</b><br />
1. A media kit can be printed on paper in full color. The number of pages dictate the layout of the document and can range from a collated stack of papers to an 8.5”x11” trifold or tiered multiple pages arranged in a custom branded pocket folder.<br />
<br />
The downside to printing a press kit is the cost, especially if printing custom pocket folders. However, it brings a high caliber appeal to the speaker and is the perfect tool for a media campaign.<br />
<br />
2. A media kit as a digital file (often called an electronic press kit – EPK) is a must have, especially if video and audio are available. The media kit can be several pages saved as a PDF file and sent through email or uploaded onto a website for immediate download by the visitor.<br />
<br />
The downside of having only a digital file is that a speaker can get lost in the shuffle. And printing a press kit from a website lacks in appeal and professionalism.<br />
<br />
To summarize: a Speaker Sheet is perfect for getting speaking engagements while a Speaker Media Kit is ideal for gaining publicity. Having a digital file available is a necessity. To achieve best results, professional printing should be heavily considered. Now you can determine which tool suits your needs best.<br />
<br />
Whether you decide to use a speaker sheet or a speaker media kit, your brand and message is important. I am happy to provide you with a stellar and professional speaker sheet or media kit. If you decide to develop your own speaker sheet, be sure to to <a href="http://speakersheet.com/" target="_blank"><b><span style="background-color: #ead1dc; font-size: large;">request your FREE TOP 5 SPEAKER SHEET MUST HAVES</span></b></a> before getting started.<br />
<br />
-----------------------<br />
<br />
Alicia White, CEO of <a href="http://www.backoftheroomproductions.com/">Back of the Room Productions™</a> and <a href="http://speakersheets.com/">SpeakerSheets.com</a>, helps speakers, coaches, authors, and business experts give their message legs long after they leave the stage through professional branding and powerful products. From speaker sheets to back of the room products, clients receive high-level graphic design and expert branding strategy that leads them to speaking success!</div>
<div>
<br />
<a href="http://backoftheroomproductions.com/">Sign up for valuable email tips on public speaking!</a></div>
AliciaWhite911http://www.blogger.com/profile/12475083428753067347noreply@blogger.com2tag:blogger.com,1999:blog-7211733314873530277.post-54806998302474623542015-01-21T10:55:00.002-06:002015-02-10T12:08:09.743-06:00Good intentions are great … but only if you act on them!<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg4MggQi0PDub0e8R4JihFZJi9qvQL6Yq06Rq8VX_6hRwneiSQtt_1CI2xh2PjTWUxTYt79vY5dcear0wVbWT_ykFV2iVjyYsZNuXisdegmzCN0qW7C0b7pUkmq3d6rzwEAKx8HPWQ1-UM/s1600/Intentions.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><br /><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg4MggQi0PDub0e8R4JihFZJi9qvQL6Yq06Rq8VX_6hRwneiSQtt_1CI2xh2PjTWUxTYt79vY5dcear0wVbWT_ykFV2iVjyYsZNuXisdegmzCN0qW7C0b7pUkmq3d6rzwEAKx8HPWQ1-UM/s1600/Intentions.jpg" height="320" width="301" /></a></div>
<span style="background-color: white;"><span style="color: #555555; font-family: Trebuchet MS, Lucida Grande, Lucida Sans Unicode, Lucida Sans, Tahoma, sans-serif;"><span style="line-height: 24px;">I must admit, for about 2 years now I have had good intentions to start my email marketing campaign in which I would send a useful speaking tip to help with Your Speaking Success. Yep! </span></span></span><strong style="color: #555555; font-family: 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Tahoma, sans-serif; font-size: 16px; line-height: 24px;">Two years!</strong><br />
<br />
<span style="background-color: white; color: #555555; font-family: 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Tahoma, sans-serif; font-size: 16px; line-height: 24px;">It seems I never had enough time to implement this process. So, why did it take me two years to “find time” to finally pull this together? It’s not like an extra hour suddenly popped up in my day.</span><br />
<br />
<span style="background-color: white; color: #555555; font-family: 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Tahoma, sans-serif; font-size: 16px; line-height: 24px;">The change to set forth my good intentions came through prioritizing. Before the new year, I sat down and listed my priorities. In both my personal life and business, I came to the conclusion that “I” was the number one priority. Duh, right?!</span><br />
<br />
<span style="background-color: white; color: #555555; font-family: 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Tahoma, sans-serif; font-size: 16px; line-height: 24px;">It seems I’m what you call a “People Pleaser.” People Pleasers often neglect their own self to serve others, and with pleasure, I might add! Prioritizing helped me to realize that if I don’t follow through with my good intentions, then I can’t help my clients – the very reason why I’m in business!</span><br />
<span style="background-color: white; color: #555555; font-family: 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Tahoma, sans-serif; font-size: 16px; line-height: 24px;"><br /></span>
<span style="background-color: white;"><span style="color: #555555; font-family: Trebuchet MS, Lucida Grande, Lucida Sans Unicode, Lucida Sans, Tahoma, sans-serif;"><span style="line-height: 24px;">After setting my priorities and a schedule, I finally sent my first email to my followers and fans. Whew! What a relief to finally do it. On top of the relief came great joy. I received numerous responses f</span></span></span><span style="color: #555555; font-family: Trebuchet MS, Lucida Grande, Lucida Sans Unicode, Lucida Sans, Tahoma, sans-serif;"><span style="line-height: 24px;">rom clients, business partners, and friends wishing me well and a job well done! That was icing on the cake.</span></span><br />
<br />
<span style="background-color: white;"><span style="color: #555555; font-family: Trebuchet MS, Lucida Grande, Lucida Sans Unicode, Lucida Sans, Tahoma, sans-serif;"><span style="line-height: 24px;">No matter the time of year, take time to write out your good intentions for your business practices, for public speaking, or for your personal life. Remember, good intentions are great … but only if you act on them! </span></span></span><br />
<span style="background-color: white;"><span style="color: #555555; font-family: Trebuchet MS, Lucida Grande, Lucida Sans Unicode, Lucida Sans, Tahoma, sans-serif;"><span style="line-height: 24px;"><br /></span></span></span>
<span style="background-color: white;"><span style="color: #555555; font-family: Trebuchet MS, Lucida Grande, Lucida Sans Unicode, Lucida Sans, Tahoma, sans-serif;"><span style="line-height: 24px;">Would you like to receive these valuable tips </span></span></span><span style="background-color: white; color: #555555; font-family: 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Tahoma, sans-serif; font-size: 16px; line-height: 24px;">to build Your Speaking Success? Tips cover every aspect of speaking: from stage presence and back of the room marketing to devices for speaking and presentation dos and donts. Whether you use speaking as a marketing tool for your product or services, to gain more clients or build a successful speaking career, these tips will help you. Simply sign up at www.SpeakerSheets.com and receive a FREE Speaker Sheet Top 5 Must Haves Checklist.</span><br />
<br />
<span style="background-color: white; color: #555555; font-family: 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Tahoma, sans-serif; font-size: 16px; line-height: 24px;">It is truly my pleasure to help you (</span><em style="color: #555555; font-family: 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Tahoma, sans-serif; font-size: 16px; line-height: 24px;">see! There’s that People Pleaser thing!</em><span style="background-color: white; color: #555555; font-family: 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Tahoma, sans-serif; font-size: 16px; line-height: 24px;">), and I would love to know more about you. You may call me at 214-556-4947 or connect with me here: </span><a href="http://www.facebook.com/AliciaWhite911" style="color: #4c2d7a; font-family: 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Tahoma, sans-serif; font-size: 16px; line-height: 24px; word-wrap: break-word;">www.Facebook.com/AliciaWhite911</a><span style="background-color: white; color: #555555; font-family: 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Tahoma, sans-serif; font-size: 16px; line-height: 24px;"> or </span><a href="http://www.linkedin.com/in/AliciaWhite911" style="color: #4c2d7a; font-family: 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Tahoma, sans-serif; font-size: 16px; line-height: 24px; word-wrap: break-word;">www.Linkedin.com/in/AliciaWhite911</a><br />
<br />
<br />
<div>
-----------------------<br />
<br />
Alicia White, CEO of <a href="http://www.backoftheroomproductions.com/">Back of the Room Productions™</a> and <a href="http://speakersheets.com/">SpeakerSheets.com</a>, helps speakers, coaches, authors, and business experts give their message legs long after they leave the stage through professional branding and powerful products. From speaker sheets to back of the room products, clients receive high-level graphic design and expert branding strategy that leads them to speaking success!</div>
<div>
<br />
<a href="http://backoftheroomproductions.com/">Sign up for valuable email tips on public speaking!</a></div>
AliciaWhite911http://www.blogger.com/profile/12475083428753067347noreply@blogger.com0tag:blogger.com,1999:blog-7211733314873530277.post-57872332960822396912013-12-09T09:12:00.002-06:002016-02-03T10:47:32.440-06:00Why I love PhotoshopIf you didn't know: I LOVE Graphic Design!! I can do it for hours on end. The problem with owning a graphic design firm is that you don't get to design all day; you have to call vendors, perform social media tasks, write blogs, invoice clients, create spreadsheets, enter stuff into spreadsheets, all the day to day business processes it takes to run a business.<br />
<br />
So when I have some downtime on the weekends, I like to get creative and and Photoshop is one of my favorite programs to play with. Yesterday, a friend posted this image on her Facebook wall. I thought it was so cute…<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjHjS1N_33mx04RRfMvwE90nNKjUMIKMzB7OGkKeBkf9STGlOy3UReSMTyMQcQSFyWiCvANlyet5JDKi8_EOuSX6n8vJekGp8MzsOU7kMJeqXjL9oG67efKZXc3Uovs4U-kHIUAOUsDcOs/s1600/photo-before-after1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="448" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjHjS1N_33mx04RRfMvwE90nNKjUMIKMzB7OGkKeBkf9STGlOy3UReSMTyMQcQSFyWiCvANlyet5JDKi8_EOuSX6n8vJekGp8MzsOU7kMJeqXjL9oG67efKZXc3Uovs4U-kHIUAOUsDcOs/s640/photo-before-after1.jpg" width="640" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
I decide to see if I could clean it up a little for her. She didn't ask, but it was a pretty photo and I wanted to play around to see if I could improve it. This is what I was able to do with levels, saturation, and some painting of red on one side and green on the other, to balance out the tones.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg7QHgCbNHpqM7Mg73_0N-3sGBVymAhPCOfBg6qHVAYQUB22r27x_w7hOCZqfXBm1DdqKFfc24gyMRc-Fo72ZMnclZWJ53s87Uk470DleCavUDE7x_99Thi56kkO3NVFX0vG-WMG3xin0o/s1600/photo-before-after2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="446" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg7QHgCbNHpqM7Mg73_0N-3sGBVymAhPCOfBg6qHVAYQUB22r27x_w7hOCZqfXBm1DdqKFfc24gyMRc-Fo72ZMnclZWJ53s87Uk470DleCavUDE7x_99Thi56kkO3NVFX0vG-WMG3xin0o/s640/photo-before-after2.jpg" width="640" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<br />
It was a nice photo but I felt it needed more. There was no way to make the cat any more sharp without throwing in a ton of nose, so I took the focus off the surrounding scene using the Iris Blur filter. This worked purrfectly, I must say, as it took the attention off of the entire blurry scene and placed focus not eh subject - the cat, and added a hint of the crisp lightbulbs and the branches of the tree. The Meowy Christmas was added as a final touch!<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiEDKdMo6zsXjXv73QcQDjRv-fZZPt7flvaYO1OOdh9bsLvCRuWPUvqAzH9FS2vnXBji2wXJ8cEjfA5bbF4JgyS_M3fjpAQDDLEeA7VcuojCy1TwP7XwXJUy0J10kVTprP6Avuixc_u2Ug/s1600/photo-before-after3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="426" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiEDKdMo6zsXjXv73QcQDjRv-fZZPt7flvaYO1OOdh9bsLvCRuWPUvqAzH9FS2vnXBji2wXJ8cEjfA5bbF4JgyS_M3fjpAQDDLEeA7VcuojCy1TwP7XwXJUy0J10kVTprP6Avuixc_u2Ug/s640/photo-before-after3.jpg" width="640" /></a></div>
<br />
What creations do you make? Can you take a photo from your phone and turn it into a masterpiece? There are endless possibilities with Photoshop. Have some fun with it!<br />
<br />
As a hobbyist published, photographer Alicia White, CEO of <a href="http://www.backoftheroomproductions.com/">Back of the Room Productions™</a>, helps speakers, coaches, authors, business experts and thought leaders monetize their message every time they speak. From speaker sheets to back of the room products, clients receive high-level graphic design and expert branding strategy on how to use their marketing products.<br />
<br />
<a href="http://backoftheroomproductions.com/email/">Sign up for valuable tips on public speaking!</a>AliciaWhite911http://www.blogger.com/profile/12475083428753067347noreply@blogger.com0tag:blogger.com,1999:blog-7211733314873530277.post-52149701752506464962013-12-02T11:45:00.001-06:002016-02-03T10:47:51.115-06:00Get the Right Shot - Public Speaking Photography Tips<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiv5cA4etTAn_JU4QGcCOylJeTF23mZaCuPir2vDQ8c1VUn_-NCKNMyxvsvz_eg3a2nCJnan7LwsR77n8YO6Q09D1Vq3RTd6pF-VNs0aCz7qnb37y3DCfCqgfUAZjXhyCS15U2wuk_IZlc/s1600/highfive.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="143" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiv5cA4etTAn_JU4QGcCOylJeTF23mZaCuPir2vDQ8c1VUn_-NCKNMyxvsvz_eg3a2nCJnan7LwsR77n8YO6Q09D1Vq3RTd6pF-VNs0aCz7qnb37y3DCfCqgfUAZjXhyCS15U2wuk_IZlc/s320/highfive.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><a href="http://www.jonathanpetersphd.com/training/" target="_blank">Jonathan Peters</a> and <a href="http://www.entreprenowonline.com/" target="_blank">Monica Cornetti</a> high five on stage.</td></tr>
</tbody></table>
Who doesn't want a great looking photo of him- or herself speaking? Though I am not a professional photographer, I have been asked to photograph speakers speaking on several occasions and thought I would share some tips that will deliver the shots you want:<br />
<br />
- Prior to your presentation, have the photographer scope out the room and stage. This will allow them to evaluate the lighting, seating, and room layout to get the best shot.<br />
<br />
- Let the photographer know when you will be making your most impactful points during your speech, such as: large gestures, audience participation, off stage activity, displaying meaningful presentation slides, holding props.<br />
<br />
- Good shots to get:<br />
<u>Photographer facing you:</u> tops of the audience heads while you speak; audience standing and cheering with arms in the air, pumping fists, or some activity you ask them to do; you and the screen with a projected slide of your brand or impactful point; you on stage with your table of props/books.
<br />
<br />
<u>Photographer behind you:</u> your entire body in front of an engaged audience; waist up with hand/arm gestures and audience in the background.<br />
<br />
<u>Photographer at your side:</u> your profile as you lean in with the audience in background; a profile of you smiling while the audience is clapping and smiling.<br />
<br />
<u>Other shots:</u> you interacting with attendees, event host, and other speakers; your back of the room table with people looking through items; your table setup with products without people; you speaking with people at your back of the room table; you shaking hands or hugging people; visiting with vendors at their exhibits; pose with people in front of your retractable banner or other branded signage; pose with the event host, sponsors, and other speakers; pose with your book or product with a busy or interesting background.<br />
<br />
- Hire a professional photographer who is familiar with journalism photography. Studio and outdoor photographers may not have the knowledge to get the best shot. Look at a photographer's portfolio and hire the one that speaks to you most. Tell them which photos you like and ask if they can do that for you.<br />
<br />
- If hiring a professional is not an option, you can ask a friend to help but make sure they know their equipment. Most digital cameras with a 6-megapixel sensor set at full resolution will produce a photo that can be used for printing up to 15 inches wide (at 200 dpi) without much loss in quality. For large printing projects such as a 6 foot retractable banner or 24" x 36" poster, a digital camera at 10-megapixels or more set at full sensor resolution is desired.<br />
<br />
- Avoid using a mobile device, like a cell phone, to take a photo. Even if the photo turns out fantastic, it may not be the right size for use on printed materials such as a speaker sheet or banner. Most point and shoot cameras offer better quality than a mobile device.<br />
<br />
- Be sure to include in the attendee registration and speaker and vendor contracts that photos will be taken and you reserve the right to use their likeness in your marketing or promotional materials. Inquire with an attorney and/or local laws to ensure you are not violating any rights.<br />
<br />
Alicia White, CEO of <a href="http://www.backoftheroomproductions.com/">Back of the Room Productions™</a>, helps speakers, coaches, authors, business experts and thought leaders monetize their message every time they speak. From speaker sheets to back of the room products, clients receive high-level graphic design and expert branding strategy on how to use their marketing products.<br />
<br />
<a href="http://backoftheroomproductions.com/email/" rel="nofollow" target="_blank">Sign up to receive weekly email tips on public speaking for the professional and business expert!</a>AliciaWhite911http://www.blogger.com/profile/12475083428753067347noreply@blogger.com3tag:blogger.com,1999:blog-7211733314873530277.post-77558056658922407572013-11-18T11:40:00.000-06:002013-11-21T07:17:03.827-06:00Starting the Conversation<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhf6nqxaGPoZgmNPItqmCUTbY9YFxE7-voCjlwocY04OgFjbdj1ZIxeOcbfnsIUKjjGqFfEJpMHZEhty6WkycZfCzJ2IEdnG8pfZX7xhPY6WhmF_ttAv0NhmInb0XRL3bwFgXrUwMhJGw/s1600/hand-shake.jpg" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhf6nqxaGPoZgmNPItqmCUTbY9YFxE7-voCjlwocY04OgFjbdj1ZIxeOcbfnsIUKjjGqFfEJpMHZEhty6WkycZfCzJ2IEdnG8pfZX7xhPY6WhmF_ttAv0NhmInb0XRL3bwFgXrUwMhJGw/s320/hand-shake.jpg" /></a>
Today I saw a question posed by someone that got me thinking. She asked:
<br />
<br />
"At a recent conference I was told a good way to start a conversation is: 'I meet lots of people. What should I tell them about you?'"
<br />
<br />
I thought about this a bit and remembered what <a href="http://pattyfarmer.com/" target="_blank">Patty Farmer, the Networking CEO</a>, said at a <a href="http://www.publicspeakersassociation.com/" target="_blank">Public Speakers Association</a> meeting recently. She said instead of asking "what do you do," ask "who do you serve?" Patty explained that asking "what do you do" is so overused that people tend to tune it out. There is much more to networking than learning about a person's profession.
<br />
<br />
When I was new to networking that was the question I always asked to start a conversation. Over time, I realized there is more to networking than just getting some one's business card. I learned that networking was about building connections. These connections didn't need to end with money exchanging hands; instead it is about helping others.
<br />
<br />
Now when I walk away from a networking exchange, I come back to the office with more joint venture or speaking opportunities than I do clients! I know that the business associates who trust me and want to work with me will also recommend me. That's where I get my clients - from their recommendations.
<br />
<br />
So, what should you say to start the conversation? You can try Patty's approach. My approach is to ask "what brings you here?" It's a nice ice breaker and works well for me. It also delays the pitch-fest from both parties and, often times, I learn something about that person I normally wouldn't. And many times, people thank me for not asking them what do they do!
<br />
<br />
Alicia White, CEO of <a href="http://www.backoftheroomproductions.com/">Back of the Room Productions™</a>, helps speakers, coaches, authors, business experts and thought leaders monetize their message every time they speak. From speaker sheets to back of the room products, clients receive high-level graphic design and expert branding strategy on how to use their marketing products.
<br />
<br />
<a href="http://backoftheroomproductions.com/" rel="nofollow" target="_blank">Sign up to receive weekly email tips on public speaking for the professional and business expert!</a>AliciaWhite911http://www.blogger.com/profile/12475083428753067347noreply@blogger.com0